News Corp.'s MySpace and Viacom's MTV are partnering again, and this time it's on a weekly TV show. But the program, a countdown show called MySpace Chart, will only air on the U.K. network MTV Two (the equivalent of the U.S. MTV2 channel) and there are no plans yet to bring the show stateside, an MTV Networks representative told CNET News.com.
Members of the social network, which initially gained traction as a way for independent music artists to gain buzz, will vote on select music videos each week that will then be showcased in the hour-long MTV Two show. MySpace Chart premieres on the evening of March 16; a week earlier, pages on MySpace and MTV Two will go live to kick off voting.
MTV parent company Viacom does have its own social-networking project, the "distributed" service called Flux. But partnering with MySpace can give them access to the massive site's audience. "The audience for MTV Two and MySpace are incredibly similar," Philip O'Ferrall, vice president of digital media for MTV Networks' U.K. and Ireland region, said in a statement. "Not only are they both incredibly passionate about their music tastes but they are powerful advocates for the latest upcoming artists, which both MTV and MySpace have a history of showcasing."
Additionally, for MTV, it's a way to bolster the company's new-media credibility; for MySpace, it helps to solidify its role as a pop-culture hub as the market for social networking grows increasingly crowded. In the U.K., MySpace not only competes with Facebook but also with the more youth-oriented Bebo--which syndicates some MTV video content as part of its "Open Media" platform.
MySpace's U.K. arm already had collaborated with MTV in order to find a new anchor for its MTV News show. In the U.S., the two partnered for a series of "presidential dialogue" events leading up to the Super Tuesday primaries.