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February 21, 2008 6:54 AM PST

Social network shrinkage in the U.K.?

by Caroline McCarthy
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Are our friends across the pond getting tired of social-networking sites?

New figures from Nielsen Online, cited by the Guardian in an article Thursday, suggest that they just might be.

Facebook, according to the numbers, experienced a 5 percent drop in U.K. traffic between December and January--as did MySpace.com. Bebo, a smaller presence in the U.S. but wildly popular in the U.K., saw its unique users drop 2 percent in the same period.

If anything, this could mean that after rapid expansion, social networks have reached a saturation point. "It was inevitable that early growth rates couldn't be sustained, and the larger networks have been plateauing over the last few months," Nielsen analyst Alex Burmaster told the Guardian.

Despite the dip, Facebook has grown phenomenally in the U.K. (and just about everywhere else) over the past year. Nielsen statistics say that even with the December-January drop, the site has grown 712 percent in the U.K. since the same period a year earlier.

Last year, Facebook overtook both MySpace and Bebo as the most popular social-networking site in the U.K. In the U.S., MySpace remains at the top, with Facebook in second place and Bebo lagging behind.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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