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February 7, 2008 4:06 PM PST

Google buys Plaxo? File it under 'unlikely'

by Caroline McCarthy

Wired's Epicenter blog reported Thursday that rumors point to contact-management-service-turned-social-network Plaxo as Google's latest shopping purchase. Well, maybe.

The report is extremely thin, and very little detail is given except that the buying price is under $200 million and the buyer is "most likely" Google. Representatives from Plaxo said that the company does not comment on matters related to mergers and acquisitions.

It would make sense: Plaxo has been a loyal and vocal member of Google's OpenSocial initiative, and contact management is one thing that Google Apps really hasn't nailed yet. But Plaxo, like Digg, is one of those Silicon Valley properties that's constantly tossed about as an acquisition target. We've seen this one before. Move along, folks.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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