MySpace, which is owned by News Corp.'s Fox Interactive Media, is one of the most high-profile social media companies to be working with Google's new OpenSocial standard. All applications for the MySpace Developer Platform will be OpenSocial-compatible with MySpace-specific extensions.
Developer platforms became the craze du jour among social-networking sites when Facebook made a splash with its widget initiative last May. Other social networks, like Bebo and LinkedIn, have already launched their own versions; Google's OpenSocial has promised a universal standard, but most social networks have opted to create their own add-ons and extensions.
MySpace has hyped up the fact that, unlike rival Facebook, it will not be forging any deals with "launch partners" who have early access to the platform. It won't go live to MySpace users until early March, which means that developers have a one-month window in which they can create and tweak their applications, test them out in "sandbox" profiles, and prep them for a full launch. When the platform is fully live, MySpace users will be able to browse and select applications through an official "application gallery."
As a kickoff for the MySpace Developer Platform, the company will hold a party for interested developers at its new San Francisco office on Tuesday night; events in London and Berlin will follow in the coming days.