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January 22, 2008 1:39 PM PST

If you delete a social-networking profile, does it still exist?

by Caroline McCarthy
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Maybe they were pulled voluntarily due to embarrassing content, or involuntarily due to inappropriate material--either way, sometimes social-networking profiles get deleted. And a recent controversy in the U.K. has left some Web users wondering exactly what happens to them.

Here's how it started. A few Facebook members pointed out that the site keeps profile data intact after users delete their accounts so that they can be subsequently "un-deleted" if the addictiveness factor of Facebook proves to be too much. But what if they don't come back? We all know by now that Social Ads, the advertising program that the company launched last year, makes extensive use of the information that users put into their profiles. Deleted profile information could presumably be kept on hand as well.

The U.K.'s Information Commissioner's Office (ICO) has reportedly taken this up as a major privacy concern and plans to investigate it further. Dave Evans, the ICO's senior data protection practice manager, spoke to the BBC about the issue, according to The Telegraph, and hinted that the agency believes the current process of Facebook profile deletion is too complicated and not permanent enough. He's concerned that if Facebook holds onto the information contained in profiles that users have opted to erase, it may be in violation of the U.K.'s data protection laws.

Facebook, meanwhile, has put out a statement saying that the company is "committed to working with the ICO to maintain a trusted environment for all Facebook users and ensure compliance with the U.K. law," and representatives did not return requests for further comment.

But while Facebook is still the poster child for social networks, there are plenty of others with millions of users and extensive personal data at their disposal. CNET News.com also contacted representatives from a number of other popular social-networking sites asking if they could clarify their own sites' policies for content from deleted profiles; we're still waiting to hear what they have to say, too.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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