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December 12, 2007 9:14 AM PST

Bebo to announce developer platform

by Caroline McCarthy
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SAN FRANCISCO--Right now I'm in a theater at San Francisco's Metreon complex, awaiting the official launch of social-networking site Bebo's "Open Application Platform." The announcement has not yet been made, but from what I gather, this will be exactly what we think it is.

The Social Times reported Tuesday that the youth-oriented Bebo, which has made its strongest inroads in the U.K., would be "announcing a number of partners including the usual suspects: iLike, Last.FM, Vampires, Where I've Been, Flixster, Horoscopes by RockYou, My Music by Qloud, Super Comments by RockYou, Likeness, Yahoo Answers, Warbook and more." But in the minutes before the announcement, the most prominent partner in the house is application engine Widgetbox, whose employees are all wearing t-shirts that say "We has widgets!" on the front.

According to a card that's been handed out to members of the press, Widgetbox has created two applications for Bebo, one called "Bite Some Sugar" (no clue what that is) and one called "Gap Model Maker" in conjunction with the clothing retail company.

This makes Bebo the third social network in three days to make a major developer platform announcement. Business-oriented networking site LinkedIn made its platform announcement on Monday, and Friendster followed suit on Tuesday. Both of those companies, as well as Bebo, are also partners in Google's OpenSocial initiative.

More to come...

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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