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December 7, 2007 12:45 PM PST

Diehard Apple fans line up way in advance for N.Y. store opening

by Caroline McCarthy
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The start of the Apple Store line snaking around the front of the store. You can't actually see most of the line, as it's off to the left; security was in the process of crowd control.

(Credit: Caroline McCarthy/CNET News.com)

Fanboy alert! iPod and MacBook Pro spotted in line...

(Credit: Caroline McCarthy/CNET News.com)

It was freezing cold and snow was starting to come down, but at 2:30 p.m. EST there were already several hundred people waiting in line at the new Apple Store on West 14th St. in Manhattan's Meatpacking District, which which opens at 6 p.m. One estimate put the crowd at about 600 people with several hours still to go.

The first person in line, a high schooler, had showed up at 1 a.m. That's not a typo. He told CNET News.com that by 3:30 or 4 a.m., more people started to join him. But the line really started to take off in the early afternoon, as students were let out for the weekend (some schools in the area close early on Fridays) and grown-up Apple fans cleared out of their offices in favor of lining up in the freezing cold.

Yeah, here's the end of the line. With three hours to go.

(Credit: Caroline McCarthy/CNET News.com)

Apple events are known for generating long lines well in advance--just look at the lines that formed for the Leopard operating system and the highly anticipated iPhone. But there's no product being released this time--it's just the opening of a new store.

So why wait? Well, Apple's given some incentives. "Come celebrate with us this Friday as we'll be giving away thousands of limited-edition posters and commemorative T-shirts," the store's Web site invited tantalizingly. "You might even win one of several great surprise gifts such as an iMac, a MacBook Pro, or an iPod Touch."

Sweet! Count me in!

(Credit: Caroline McCarthy/CNET News.com)

As we've seen with many launch events that draw lengthy queues, many of the people in line were "tag-teaming" with friends, one waiting while the other went to grab food, coffee, or just headed for an indoor space to thaw up. And one local business was capitalizing on the freezing masses: the T Salon, located in the nearby Chelsea Market shopping complex, was distributing free cups of chai to anyone in line.

Also spotted: An establishment across the street, Comix Bar, was pricing apple martinis at half price for happy hour in celebration of the Apple Store launch. Good to know Jobs & Co. are welcome in the neighborhood.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register) (14 Comments)
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Buy! Buy!! Buy!!!
by slickuser December 7, 2007 1:37 PM PST
If you got extra money, buy Apple stocks!!! You can make up for money you spent in Apple store with profits!!
Reply to this comment
Too late
by Lee in San Diego December 7, 2007 3:00 PM PST
Apple stock is currently at $194.30
View reply
Get a life, pathetic Apple Fanboys -nt
by john55440 December 7, 2007 3:54 PM PST
no text
Reply to this comment
LOL
by Nodack December 9, 2007 12:19 PM PST
Get a life? Who's the one surfing Apple stories just to pee in the
water?

That is somebody that needs a life.
pot meet kettle
by Draxon December 9, 2007 11:26 PM PST
Thanks for the laugh, I hope you see how ironic it is someone who's posting a comment on a CNET forum about an apple store opening telling anyone to get a life.

I'd rather be in a line for anything than be a forum troll like you. At keast they are getting fresh air while standing in line..
Apple Fan
by Marcia Boone December 7, 2007 6:41 PM PST
No, it is not a cult; just people who know a good thing when they
see it. Yes, I stood in line for Leopard here in ATL. When I am in
the area of NYC next summer, I am sure I will visit the Apple
Store. I always visit the Apple Stores on vacation--make a One
on One in advance too.

After 20 years, I still only use Apple.
Reply to this comment
I was there . . .
by rbannon December 7, 2007 7:17 PM PST
Wanted to wait it out, but when I got there (~5:00 pm) the line
wrapped around the entire block and extended well down 15th
street. There was even a hefty crowd of people just watching the
line . . . I really couldn't believe the turn out. Store looked great
and I think everyone there (Apple fan or not) was impressed by the
size of this opening event.
Reply to this comment
Many people weren't Mac fans- just looking for free stuff
by williamQ December 7, 2007 11:03 PM PST
I was there. One of the local radio stations had announced that
iPods were being given away, and a lot of these people weren't so
much Mac fans as they were people looking for free stuff. There
were literally several thousand people who waited to get in.
Reply to this comment
Apple zealots are crazy
by i_am_still_wade December 8, 2007 5:54 AM PST
Steve Jobs could box what he did in the bathroom and the Apple zealots would still buy it and proclaim it better than anything Bill Gates does.
Reply to this comment
And he would be correct
by Lee in San Diego December 8, 2007 7:58 AM PST
Your right about that, history has shown us that Bill Gates puts out
some real bad crap.
Waited for hours then disappointed
by partytildawn-20159620461052270 December 8, 2007 1:01 PM PST
Yes, Apple fans waited in line for hours, only to find, that many products in the store could ONLY be purchased with credit cards that U.S. currency was no good there. Perhaps they only accept Chinese?
Reply to this comment
Troll
by Lee in San Diego December 8, 2007 1:33 PM PST
How many are "many products" and which products?
Not True
by cdp1981 December 10, 2007 9:28 AM PST
I was there and everything is payable in cash except iPHones because people were selling them overseas. The offered the convenience of paying wherever you were in the store but that can only be done with a credit card because cash registers would be too heavy to walk around with
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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