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November 14, 2007 5:17 AM PST

Facebook application lets you apply to college

by Caroline McCarthy

Something just feels off about the new Facebook app from Embark.

Called College Planner, this widget lets prospective college students research schools and then apply to them without actually leaving their Facebook profiles. You can also see which people on your friends list are interested in the same schools.

Applying to college through Facebook. A little weird, isn't it?

(Credit: Embark)

I like to think that it wasn't all that long ago that I was applying to colleges.The world was "wired" enough so that most of my application forms were downloaded off the Internet, but I don't recall actually submitting any online.

Online applications, I suppose, have been thoroughly destigmatized (back in my day, there was still the concern that an electronic application wouldn't be taken as seriously as a paper one), but it's still a bit ironic to be applying to college through a site that's best known as an addictive procrastination hub.

What really stands out about "social college applications" is that many people I knew (not all, obviously) were fiercely private about where they were applying, especially if the school was a "reach." Then again, this was before high schoolers were eagerly exposing their souls on MySpace.com profiles, so perhaps privacy is no longer sacred.

No, actually, now I think I know what's unnerving about the Embark application. It's the fact that this is a Facebook application that actually could be useful. Zombies and FluffFriends, beware!

(Via AllFacebook.com.)

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Are universities involved and supporting it?
by MSSlayer November 14, 2007 8:48 AM PST
Otherwise, letting an online, third party handle your application is a good way to not get accepted.
Reply to this comment
Another College Search Option
by collegetoolkit November 14, 2007 9:26 AM PST
http://apps.facebook.com/collegetoolkit

We have a college search on Facebook that allows users to search for college using a dozen criteria at once. We also allow you to view other users interested in the same colleges and see who else from your high school is using the College Toolkit app.

We provide in-depth college profiles right on Facebook, giving users access to admissions criteria, SAT scores, and more. Students can even request information from the schools.
Reply to this comment
by collegechicabrit October 27, 2008 12:36 PM PDT
http://apps.facebook.com/whataremychances/

Here's another similar tool...

Before buying that collegian sweatshirt, get a sneak peek at how your application stacks up! This tool instantly calculates your current acceptance odds at any US college based on the academic info you plug in! Check it out!
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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