November 7, 2007 11:44 AM PST

At long last, Forbes Media acquires Clipmarks

by Caroline McCarthy
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Forbes Media announced Wednesday that it has officially acquired Clipmarks.com, a social news site that operates by enabling members to "clip" and share parts of Web sites rather than simply bookmarking them. Financial terms of the deal were not disclosed, but Clipmarks CEO Eric Goldstein will stay in his post.

The acquisition will serve primarily to enhance Forbes' online news content, apparently. "Forbes.com editors use Clipmarks technology across the Forbes.com site, clipping and posting content from other Web sites that they think site users might be interested in reading," a release from the site explained.

The Clipmarks-Forbes rumor first surfaced way back in August but dissipated quickly when Clipmarks execs hastily denied that the deal was far from certain. It was never stated explicitly, but the undercurrents of Clipmarks' representatives responses suggested that the premature leak of the acquisition talks may actually have delayed or even halted the deal.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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