October 24, 2007 7:04 AM PDT

Facebook confirms big upcoming advertising announcement

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Representatives from Facebook confirmed to CNET News.com on Wednesday morning that the company will be making a significant advertising-related announcement in two weeks. This coincides with the AdTech new-media marketing conference.

"Facebook has invited some of its closest advertisers to an event on November 6 in New York," a statement from the company read. "As part of it, Facebook executives will discuss new approaches for advertising online. We are not sharing any further details."

Invitees to the event were asked to be discreet about details, but at least one person leaked the information to AllFacebook.com blogger Nick O'Neill, who promptly posted it with the observation that November 6 is one day after the rumored date of the much-discussed "Google platform" launch. Additionally, O'Neill wrote, Facebook trademarked the word "SocialAds" in September.

Radar Online, an unusual player in the tech gossip field, went one step further and published a reported list of "Landmark Partners" in Facebook's new ad strategy--allegedly, this list consists of Apple, CBS, Chase, Coca-Cola, Conde Nast, General Motors, Nike, Sony and Verizon. According to Radar Online, being a "Landmark Partner" with Facebook came with a price tag of at least $300,000.

At the same time, speculation over whether Microsoft or Google will acquire a significant stake in Facebook has reached a fever pitch. On Wednesday, New York Post reporter Peter Lauria said multiple sources had indicated a down-to-the-wire battle for the coveted deal, and that we may see results within the next 24 to 48 hours.

Facebook representatives said they have not yet issued a statement on that.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.

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Tags:: Facebook,; advertising,; social networking,; social media,; AdTech,; New York City

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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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Facebook confirms big upcoming advertising announcement

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