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October 15, 2007 10:02 AM PDT

As New York's tech scene expands, Valleywag hires an Alleywag

by Caroline McCarthy
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The Gawker Media-owned Valleywag might tout itself as "Silicon Valley's tech gossip rag," but the effervescence of Bubble 2.0 has expanded far beyond Sand Hill Road. So far, in fact, that the San Francisco Bay Area tattletale blog--following in the footsteps of TechCrunch, which hired Business 2.0 veteran Erick Schonfeld last month--has picked up a New York correspondent.

The "Alleywag" in question is tech writer Nicholas Carlson, whom Facebook tells me is a 2005 graduate of Davidson College. Valleywag editor Owen Thomas confirmed to me that Carlson is a "newly hired associate editor" at the blog.

What does this mean for New York's tech scene? Expect more scrutiny of the online ad industry, something that's largely fallen under the radar on Manhattan media-gossip blogs like Gawker, Jossip and FishbowlNY--there's still enough dirt on the print industry to keep them busy. New-media advertising, meanwhile, has been a high on the agenda for the start-up Silicon Alley Insider (not to mention my esteemed colleague, reporter Elinor Mills.)

And with Google's expanding presence in Gotham, expect that to be a hot topic as well.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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