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October 10, 2007 6:12 AM PDT

Report: MySpace to launch developer platform

by Caroline McCarthy

Have you gotten sick of the word "platform" yet? Sorry.

According to a post on TechCrunch, MySpace.com is planning to follow in Facebook's footsteps and open up a set of application program interfaces (APIs) so that developers can create "MySpace apps" in the vein of Facebook apps.

TechCrunch's Michael Arrington, who apparently got the details from developers who have been consulted on the project, wrote that we may be seeing this as early as next week--potentially at the Web 2.0 Conference in San Francisco.

More specifically, this is allegedly going to be a "set of APIs and a new markup language that will allow third-party developers to create applications that run within MySpace."

It's puzzling because MySpace has allowed members to insert HTML code--and hence, embeddable widget code--into their profiles for years now. As a result, it's not yet clear exactly how much a "MySpace platform" could add to the site's experience. A TechCrunch commenter noted that the most popular widget creators on the Facebook platform--Slide and RockYou--already create embeddable content for MySpace profiles.

Presumably, however, APIs will give developers access to a deeper level of MySpace's code, which will allow them to create more advanced apps so they can actually network with other members rather than simply cover their profiles in slide shows and virtual glitter.

And here's one interesting tidbit. The TechCrunch post also says that like Facebook developers, MySpace developers will be able to advertise on their apps and keep all the revenue. This is a big change for MySpace, considering that the company has been known to block content from unofficial third-party widgets that included "advertising."

Several other smaller social media sites, like Tagged and Hi5, have already announced plans to open up their code in the form of developer platforms.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Here's an idea MySpace....
by ss_Whiplash October 10, 2007 7:04 AM PDT
Why don't you built a web site that actually WORKS first? I swear I've never seen a production website that throws so many errors and is down so much in my entire life. I'd say focus on reliablility first.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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