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Slide.com: Millions of widgets, widgets for me

by Caroline McCarthy

Embeddable widget powerhouse Slide gained buzz as a way to display photo slide shows on MySpace, but then saw meteoric growth as part of the Facebook Platform initiative. Now, the company has announced that 1 million of its Flash-based widgets are added to the network's servers every day for non-Facebook social media platforms. Slide's Facebook widgets, which rank No. 1, No. 2, and No. 6 on the list of most popular embeddable applications on the white-hot social network, are not Flash-based and consequently were not included in the tally.

Note that this refers to widgets created, not "installed" or "embedded," necessarily--presumably, if you create a widget that's ultimately a screw-up, that counts too.

Still, that's a lot of widgets. Slide offers its standard SlideShow widget as well as other widgets like Guestbook, SkinFlix, and FunPix. The company has also snapped up independently created Facebook widgets, most notably "Favorite Peeps." According to ComScore, Slide widgets pull in more than 134 million unique viewers per month. (Millions of widgets, widgets for free.)

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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