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August 26, 2007 6:37 AM PDT

MSNBC mistakes a 'fake Al Sharpton' blog for the real thing

by Caroline McCarthy
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When News Groper, an entire site full of "fake celebrity" blogs in the vein of Fake Steve Jobs, launched earlier this summer, some people (myself included) thought it would have a rough time making a name for itself on the Web. There's so much online comedy already out there, and after the rise and fall of Fake Steve, I thought the blog community would've had enough of celebrity satire (celebritire?)

Now, however, it looks like News Groper may have had its big break--MSNBC reporter Alex Johnson mistook one of its blogs for real, and quoted it in an article. A soundbite from News Groper's Al Sharpton blog originally appeared in Johnson's story about African American leaders' reactions to the Michael Vick dogfighting case.

The faux Rev. Al blog post used an over-the-top analogy to explain that Vick, who is African American, was a victim of racist justice. "Consider this: If the police caught Brett Favre running a dolphin-fighting ring out of his pool, where dolphins with spears attached to their foreheads fought each other to the death, would they bust him? Of course not," the satirical piece read, as quoted by Mashable's Pete Cashmore. "They would get his autograph, commend him on his tightly-spiraled forward passes, then bet on one of his dolphins."

The fake quotation is no longer there, but some suspiciously small fine print explains the situation: "An earlier version of this article quoted from a blog entry purportedly by the Rev. Al Sharpton. MSNBC.com has determined that the blog is a hoax." Considering the title of every News Groper page contains the terms "Fake parody blogs, Political humor, Celebrity Satire, Funny Commentary," this is quite the little screw-up.

Oops.

Fake Al Sharpton, naturally, wouldn't remain silent. "Excuse me, Mr. Alex 'Investigative Reporter' Johnson of MSNBC, but before you go calling people a hoax, maybe you should take a long look in the mirror," the shadowy satirist behind the blog wrote. "When I said that Brett Favre was probably fighting dolphins against each other to the death with swords crudely attached by duct tape, it obviously wasn't real; it was a METAPHOR. First of all, the adhesive in the tape wouldn't hold up in salt water, and also, how many backyard saline pools have you ever swam in?"

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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A good thing
by roger.d.miller August 26, 2007 7:27 AM PDT
It's always good to have one or more idiots within the news media. The media is, after all, supposed to be representative of the public at large.
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A classic argument
by ghostofitpast August 26, 2007 8:11 AM PDT
This is known as the "Roman Hruska" argument, named for the Nebraska Senator who defended Nixon's nomination of Harold Carswell for the Supreme Court in spite of the latter's mediocre record as a jurist; I believe the way Hruska put is was, "We need someone in the Supreme Court to represent all the mediocre Americans!"
Citizen Journalist Meets Citizen Kane
by ghostofitpast August 26, 2007 8:22 AM PDT
The timing could not be better, since Scott Gant was on Book TV last night talking about his book, WE'RE ALL JOURNALISTS NOW: THE TRANSFORMATION OF THE PRESS AND RESHAPING OF THE LAW IN THE INTERNET AGE. What I had not realized was that Gant is a lawyer with no direct experience in journalism. This may be one reason why, in the course of the hour he spent talking about his book, the word "editor" was never used. It strikes me that the really bad news about this item is that MSNBC seems to be embracing the "citizen journalism" standard of editing (which is to say none at all). At the very least, it would not surprise me if more editing goes into turning out good parodies over at News Groper than goes into preparing material for broadcast or "Web release" over at MSNBC.
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Journalists and Reporters...
by 8ball629 August 26, 2007 9:49 AM PDT
They get dumber by the day.
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saline pools are greener
by ajkwl02 August 26, 2007 11:55 AM PDT
pools using salt water are easier to maintain and clean than pools using chemicals. many people swim in them
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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