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August 24, 2007 10:29 AM PDT

'Second Life' radio station emerges

by Caroline McCarthy
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CHICAGO--One of the predictions in the lead-up to this weekend's Second Life Community Convention here has focused on the potential for lots of talk about organization.

There are plenty of critics who claim, however erroneously, that Second Life is a mess both structurally and technologically. And Linden Lab's decentralized and laissez-faire approach to the largely user-created virtual world, it could be argued, has allowed its identity to be shaped by its most prominent and press-worthy residents--who are, on occasion, blowing up buildings, stealing identities, and barraging lectures with oversized flying man-parts.

We won't really know until tonight at the earliest (more likely tomorrow) if there is indeed focused discussion about an evolution toward more order for Second Life. But one announcement timed in conjunction with the convention has hinted toward a "yes": the launch of the Virtual World Radio Network, which aims to be a hub for Second Life news and financial information as well as cultural programming. A live stream is available both in-world--the VWRN is giving free virtual radios to interested residents--as well as over the Web.

"The need for a truly professional, state-of-the-art media operation in Second Life has become apparent by the sheer number of unconnected blogs, podcasts, and other random bits of information in SL," a VWRN press release said.

Sounds like they have order on the brain.

The VWRN is not an official Linden Lab creation, but it's a positive sign to see that residents of Second Life are also catching onto some of the tactics that could help the virtual world move into maturity.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by Claari January 9, 2009 2:56 PM PST
It would appear that the VWRN was quite short lived. The http://www.vwrn.net website is now gone.
Come check out a brand new Radio Station in SL.. http://www.WREZRadio.net
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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