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August 14, 2007 8:52 PM PDT

Across the pond, Bebo leaps ahead of MySpace?

by Caroline McCarthy
(Credit: ComScore)

Some interesting ComScore numbers have just been documented by CNET's sister site ZDNet: social-networking site Bebo, always more of a presence in the U.K. than stateside, has soared ahead of global leader MySpace on its home turf. In the month of July, the ComScore statistics say, Bebo logged 10.7 million unique visitors in the U.K. and MySpace trailed with 10.1.

This marks the first time that ComScore's statistics have shown Bebo ahead of MySpace. And it should be noted that these pertain to unique visitors, not registered users or page views.

In third place, not to be discounted, is Facebook with 7.6 million unique visitors in the U.K. in July. The formerly college-based "social utility" has been gaining speed abroad as well as in the U.S., and London has recently surpassed Toronto as its largest regional network.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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