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August 7, 2007 11:51 PM PDT

The Onion brings its irreverent satire to MySpace

by Caroline McCarthy

NB: The original title of this post, "Google To Acquire Controlling Stake in Microsoft," never made it past the draft stages.

Expect an onslaught of emo jokes: Satire publication The Onion will be providing audio, video, and print content to social-networking site MySpace through a partnership announced on Tuesday night. There is now a branded Onion page on MySpace, with article and blog content as well as audio podcasts; additionally, content from the publication's online video hub, the Onion News Network, is now available on the MySpaceTV portal.

The press release issued by the New York-based Onion (a full version is posted at the Silicon Alley Insider) is naturally tongue-in-cheek. "The news business is like the tobacco business: you want to reach new readers at as young and impressionable an age as possible," Sean Mills, president of The Onion, is quoted as saying. "MySpace was, of course, a natural partner in that regard."

"The Wall Street Journal is all well and good, but the Onion News Network represents the best in hard-hitting investigative journalism (at least on MySpace)," Jeff Berman, general manager of MySpace TV, added facetiously. "Also, we lost a bet."

The press release also gave some statistics that presumably are not a joke: The Onion boasts 4 million online readers and 3 million print readers per month. It's not yet clear how much of the Onion content on MySpace will be exclusive to the new branded page other than a new "Staff Blog," but we have pinged MySpace representatives and will provide more detail on Wednesday.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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