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August 7, 2007 8:06 PM PDT

Forbes may acquire social bookmarking site Clipmarks

by Caroline McCarthy

VentureBeat reported this evening that "an inside source" had informed them that Forbes Magazine--home publication of the now-outed Fake Steve Jobs--has acquired Clipmarks, a New York-based start-up that allows users to share snippets and bits of Web pages rather than simply a hyperlink or an entire article. This is done through a downloadable browser plug-in that enables "highlighting" up to a certain amount of text on a site.

A look at Clipmarks' downloadable 'highlighting' features.

(Credit: Clipmarks)

No financial details were provided, but VentureBeat's Eric Eldon wrote that "Forbes finds the service useful for helping their reporters collect and share information about articles they are reading--and you may soon be seeing Clipmarks used in their stories and blogposts. They'll clip something, and then blog something quickly around it."

Clipmarks representatives were quick to respond to the rumors, and they were strikingly candid. Founder Eric Goldstein addressed the matter (how else?) by "clipping" it and then commenting on the shared text to clarify: "This article is a bit premature," Goldstein wrote. "We have not been acquired by Forbes. However, for the past few months we have been meeting with people at all levels of Forbes and the excitement and support they have shown for what we're creating has been very meaningful to us."

But don't count an acquisition out just yet, Goldstein hinted: "In the coming weeks i hope/expect to have a more definitive announcement about our relationship." Meanwhile, Clipmarks evangelist Eric Skiff had this to say in his Twitter feed: "Wow! I go away on vacation for a few days, and our big news leaks!...Clipmarks + Forbes = <3."

Keep an eye on this one.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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