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August 1, 2007 9:01 PM PDT

MySpaceTV to host Lonelygirl15 'season finale'

by Caroline McCarthy
(Credit: LG15)

My, my, Lonelygirl15 sure has come a long way. Not so long ago, everyone thought the too-cute videoblogger was, well, a too-cute videoblogger. Then some online video fans with a shocking amount of time on their hands deduced that she was likely an actress in a staged series of video episodes. (They were right.) Now, leading lady "Bree" (played by Jessica Rose) has gone all professional on us--the new MySpaceTV video portal will be hosting Lonelygirl15's season finale.

Season finale?

On Friday, MySpaceTV--which launched in June and has been rolling out content deals ever since--will broadcast the final episode of the "first season" of Lonelygirl15. But it's a little more complicated than that: the "12 in 12" finale will be shown in 12 segments, each one broadcast on the hour starting at 8 AM ET. Lonelygirl15 episodes have been uploaded to the Lonelygirl15 MySpace page since the series' early days, but this is the first time that they'll be available only on the portal. Lonelygirl, after all, is one of YouTube's biggest stars too.

This announcement of an "exclusive" Web video broadcast may be a sign of things to come, an indicator that perhaps we should be thinking about online video hubs as networks rather than just platforms. Perhaps we'll soon be saying, "Oh, it's on MySpaceTV" or "You can catch it on YouTube" instead of talking about whether a program is on NBC or Fox.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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