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July 30, 2010 6:23 AM PDT

Facebook's IPO stalling: Are we even still surprised?

by Caroline McCarthy

Must be a slow summer Friday: Bloomberg cites "three people familiar with the matter" who say that Facebook won't go public next year. This follows up on somebody else's story last year about the company definitely not going public this year, and another report the previous year about Facebook not going public last year, and so forth. Basically, every so often there's yet another report that Facebook is delaying a potential IPO. Again.

Granted, this sort of update about Facebook not going public is undoubtedly of value to the financial-services audience who read Bloomberg's news religiously, considering it seems to rule out a 2011 IPO altogether--but how likely was it that that would happen anyway? Ever since 2007, when Facebook really started to take off as a stable, lasting digital-media company, there have been rumors of an IPO and subsequent denials by executives that it would happen any time soon. ("I'm not saying it's never going to happen," founder and CEO Mark Zuckerberg, who controls the company's board, said in the fall of 2007. "But it's definitely years out.")

After Facebook changed its stock structure to a more IPO-friendly model in late 2009, rumors started flying again that the big offering would happen in 2010. Nope, investors said. The explanation is pretty much the same in Bloomberg's story Friday: "Facebook would benefit from another year of growth absent the added scrutiny that comes with a public listing, instead of holding an IPO in 2011 as investors speculated." Well, Wall Street doesn't just speculate; it wants a Facebook IPO. This could kick-start the entire tech IPO market, which in case you couldn't tell, has been more than sleepy as of late.

But it must frustrate Wall Street that the standard initial public offering isn't really in vogue among Silicon Valley's young and maverick-y, at least if you look at the signs out there. Zynga, the social gaming company that's one of the few Web companies to have risen far enough in the past few years to even be a contender for an IPO--sorry, Twitter, you aren't there yet--has raised well over $500 million in total, with some of the later funding intended in part to help early investors and employees achieve liquidity. (The Russian firm Digital Sky Technologies has been the financial force behind this kind of funding round for several companies, including Zynga and Facebook, to the extent that industry jargon has started referring to them as "DST rounds.")

Being a public company requires making a lot of concessions with regard to compliance and transparency--Facebook seems to take quite a bit of glee in reminding wild speculators that as a privately held company, it doesn't have to disclose its financials--and consistently delaying an IPO is, in a sense, stubbornness on Facebook's part. For years we've seen the company make controversial decisions in which it paved its own route rather than doing what common wisdom seemed to think it should, and perhaps what we're seeing right now is Facebook's opinion that the idea of a public company as we know it is as antiquated as, say, traditional norms of privacy.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by myles taylor July 30, 2010 6:48 AM PDT
Isn't one of the main reasons of an IPO to raise capital? Given Facebook's status as the latest and greatest in tech, I think they have investors aplenty. Also like you said, that would mean being transparent about it's financials and I don't really see that as something that Facebook wants to do.
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by MyRightEye July 30, 2010 6:51 AM PDT
facebook is already on a decline curve, so why would anyone want to buy their stock? WOuld be good to short it I suppose.
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by July 30, 2010 9:14 AM PDT
Huh? Facebook has 500 millions members.
by MyRightEye July 30, 2010 11:11 AM PDT
Well, first, try reading my post again. Secondly, no they don't, they have 500 million ACCOUNTS. Several of those are mine. They probably have no more than 200 million members.
1 person likes this comment
by askermana271275 July 30, 2010 2:08 PM PDT
@MyRightEye

Most normal people have no need to have multiple accounts. Out of my 330 facebook friends I know of only 3 that have 2 accounts.
1 person likes this comment
by SJ2571 August 1, 2010 4:43 AM PDT
@askermana271275: I've got 20 Facebook accounts, used for various purposes. FYI.
by askermana271275 August 5, 2010 4:05 PM PDT
@SJ2571

Like I said, most normal people only have 1 account.
by spitbucket July 30, 2010 8:20 AM PDT
Well, they need to hire more star talent from other company, and to lure them you need a stock option bait from a company that is going to an IPO.
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by interval1066 July 30, 2010 8:28 AM PDT
@Myles Taylor: "Isn't one of the main reasons of an IPO to raise capital?"

Yes, but in tech it also was a status symbol, at least back in the 90's. Being part of a company that had just gone public was a huge ego boost, a status symbol, and looked nice on a resume. That same thinking may still be part of the allure of going public today.

I frankly don't see facebook's future myself. Remember when MySpace was the big deal back around 2003 or so? What is it now? I think Google is waiting to make sure they have the right model and will jump back in again. Probably some sort of killer mobile tie-in that will yield fb irrelevant. Or users will simply figure out that web 2.0 is really just a waste of time and move on to some other "big thing." That's my prediction.
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by forkboy July 30, 2010 10:43 AM PDT
Maybe I'm in the minority, but I hope Facebook does not go with an IPO. Whether or not they continue to be a social media darling is quite open to debate, but I see only negatives for the company going public.

Suddenly the focus, the primary focus, goes from being a social network to being a revenue generating stream for shareholders. What shareholders want and users want are often two different things and the winner in those contests is almost always the shareholder.
Reply to this comment 2 people like this comment
by olivert1984 July 30, 2010 3:24 PM PDT
it's smart not to go public. Yeah you raise capital but in turn you have to deal with the NEVER ending demands of investors who are greedy and only care about more profit, so managment starts making compromising decisions, taking on unneccesary risks etc. Stay private, return the investment of those that gave you your original captial thru dividends and then when you get tired of the company, sell it to some huge public company and let them destroy it.
Reply to this comment 1 person likes this comment
by Matthewjamesr August 5, 2010 9:10 AM PDT
Why bother? There is so much more regulatory crap you have to go through when you do an IPO. Plus, you're then responsible to shareholders, the SEC, Obama's gyrations, etc.

Matt
<a href="http://www.shipsandtripstravel.com">Ships And Trips Travel</a>
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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