A chilling piano-and-chorus cover of Radiohead's "Creep," a paean to social inadequacy, plays in the background for the duration of the full-length trailer for "The Social Network," the upcoming film about Facebook's origins.
The film's backstory is well-known--an unauthorized take on the company's history, directed by David Fincher of "Fight Club" fame, an Aaron Sorkin-penned screenplay based on the book "The Accidental Billionaires" by Ben Mezrich--but this is the first time that we've gotten a peek at any video footage. Previous trailers for "The Social Network" had only included audio voice-overs and visual mockups of Facebook pages.
There are flashes and animations of snippets of Facebook profiles, hinting at the intimate moments that the site's nearly 500 million members around the world are sharing with one another. There are plenty of blank, dead-eyed stares by actor Jesse Eisenberg, who plays Facebook CEO Mark Zuckerberg in a manner that's clearly more antihero than hero. There are dark shots of Ivy League-style buildings, lawns, and rowing races. There's pop star Justin Timberlake playing former Facebook executive Sean Parker, whispering over a round of martinis, "A million dollars isn't cool. You know what's cool? A billion dollars."
With the music, it's all quite creepy--no pun intended.
The Columbia Pictures film itself will be released in the U.S. on October 1 following a premiere at the New York Film Festival a week earlier, and it will feature a score by Nine Inch Nails' Trent Reznor. Reznor said earlier this month of "The Social Network" that "it's really f***ing good. And dark!" The trailer certainly supports that characterization.