Forget Ashton and Oprah. This is how you know Twitter's really broken into the mainstream: The NFL has launched a page of aggregated tweets pertaining to Sunday's Super Bowl XLIV, and even designated an official hash tag (#SB44) for users to categorize their tweets as Super Bowl-related.
NFL.com's "Tag The Super Bowl" page aggregates both Twitter posts and Flickr photos that are accompanied by the hash tag, though it notes that photos taken inside stadiums must comply with photography regulations printed on the back of the ticket, which prohibit distributing "game action" photos. One can only assume that tweets are rather filtered, given the propensity for passionate sports fans to speak ill of the opposing team in colorful terms.
The NFL actually has a complicated history with Twitter. The league has banned players from tweeting during a game--much to the dismay of Cincinnati Bengals wide receiver Chad Ochocinco, whose Twitter account has over 700,000 followers. Some individual teams have cracked down further on players' usage of the service.
As for fans, though, the NFL is encouraging them to tweet all they want--and there will likely be even more media frenzy, considering this will be the first-ever Super Bowl for the New Orleans Saints.