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November 2, 2009 8:58 AM PST

Amazon laces up Zappos buy

by Caroline McCarthy
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Amazon's acquisition of shoes-and-more retailer Zappos is complete, the e-commerce giant said in a release Monday. The company in July had announced its intent to make the purchase, for about $850 million in cash and stock.

Zappos, which made a name for itself based on outside-the-box customer service principles, will stay independent from the Amazon.com brand and will continue to operate out of its Las Vegas headquarters.

Numbers released by J.P. Morgan Research in conjunction with the acquisition announcement predict that Zappos will post moderate, single-digit growth for the 2009 fiscal year after raking in $635 million in revenues last year.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by bakedpatato November 2, 2009 10:46 AM PST
ah...so this means I can ask for a different size and still get the new shoes via 2 day air!
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by ThatIsWhatSheSaid November 2, 2009 12:41 PM PST
LOVE Zappos. The business community would do well to learn from Zappos' customer service.
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by CBurtea November 2, 2009 12:50 PM PST
Zappos offers the best on-line shopping experience out there. I hope they will not change after this take-over.
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by Brent212 November 2, 2009 1:09 PM PST
LOVE ZAPPOS. Hope they don't change.
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by middie26 November 3, 2009 5:21 AM PST
As long as they're staying independent, I don't think their awesome customer service will die...

... at least I hope it won't!
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by Randall Flagg November 3, 2009 8:05 AM PST
Just bought a pair of Mark Nason boots from Zappos. Awesome shoes, awesome site.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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