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October 21, 2009 4:20 PM PDT

Coming to Google Labs: Social search results

by Caroline McCarthy
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SAN FRANCISCO--Google Vice President Marissa Mayer made a surprise announcement at the Web 2.0 Summit in San Francisco on Wednesday: "Social Search," a new Google Labs experiment that will bring in search results from a member's social-network contact circle.

It'll be launching as an opt-in project in the next few weeks. Then, you'll need to have a Google account and set up a Google Profile to fill in information about the social networks that you use. Google first launched Profiles about a year ago.

"What we've done here is inserted, on the bottom of the page, content written by people in your social network," Mayer said, adding that Google hopes this will "really improve the overall relevance, comprehensiveness, and quality" of search results. A search for a local restaurant, for example, could bring up your friends' Yelp reviews for the same establishment. A search for travel destinations could bring up a post from a friend's blog.

This comes on the same day that Google announced that it had entered into an agreement with Twitter to bring real-time "tweets" to search results. That's another product that has yet to actually launch.

"The idea is for...these fast-rising queries, where there's a period of time (when there are) actually tweets about that topic, and the definitive news source hasn't been written yet," Mayer said of the Twitter partnership, declining to disclose its financial terms.

This post was updated at 4:25 p.m. PT.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by xim1970 October 21, 2009 6:18 PM PDT
Ummm, would I be able to limit my FB posts to only my Friends? I should be able to do that, rather than post to everyone in the world. If not, I think I'll "UnFriend" Google, who has been a good "Friend" of mine for many years now.
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by BIGELLOW October 21, 2009 6:41 PM PDT
Maybe you forgot to read "content written by people in your social network".<br /><br />Translation... your friends (and family and coworkers and obsessions)...
by IamART247 October 23, 2009 6:43 PM PDT
tes
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by aragongball December 15, 2009 6:38 PM PST
I think it is good for someone who can help find the information they need a more favorable<br />&lt;a href="http://www.sieuthicongnghe.com.vn/Catalog/viewcatalogcat/128/146/may-photocopy.txc" title="máy photocopy,may photocopy,photocopiers"&gt;may photocopy&lt;/a&gt;
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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