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October 21, 2009 9:17 AM PDT

Report: Bing nails search deals with Twitter, Facebook

by Caroline McCarthy
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Microsoft executive Qi Lu will reportedly make a big announcement onstage at the Web 2.0 Summit in San Francisco later on Wednesday morning: that its search engine, Bing, has inked deals with both Twitter and Facebook to bring real-time status updates and tweets into search results. That's something you can't find on Google.

According to AllThingsD's Kara Swisher, neither partnership will actually turn into a product for "weeks, if not months," and that both Twitter and Facebook have also been talking to Google about similar deals.

When asked about the deal announcement earlier on Wednesday at Web 2.0 Summit, Microsoft director of search Stefan Weitz declined to comment, saying, "I have no idea."

Facebook's mum, too. "We don't comment on speculation," a statement e-mailed on Wednesday morning by Facebook spokeswoman Kathleen Loughlin read. "Later today, COO Sheryl Sandberg and VP of Engineering Mike Schroepfer will be speaking at Web 2.0 at which time they will be available to answer questions regarding Facebook."

Rumors started swirling earlier this month that Twitter was looking to make big search-results partnerships with Google and Microsoft.

Microsoft already has a stake in Facebook, which it obtained when it invested $240 million in the social network--allegedly beating Google to the punch then, too--two years ago.

While Twitter is far smaller than Facebook, it's already a step ahead in searchability: it acquired third-party Twitter search app Summize last year and built it into the powerful, real-time Twitter Search. Facebook used to keep all of its data behind a log-in wall, but two years ago started to make the first steps toward becoming more accessible to search engines when it gave members the option to let their profiles show up in "people search" queries on the likes of Google.

More recently, it's been making additional small moves toward opening profile content to the Web, like redefining its privacy controls so that members can specify which of their information and updates can be made public.

This post was updated at 9:53 a.m. PT.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by WinNoMo October 21, 2009 9:55 AM PDT
Uh oh, time to shut down my facebook account.
Reply to this comment
by Lennron October 21, 2009 10:45 AM PDT
Why would you do that? You make it sound like nobody uses Bing anyways. So by your logic, nobody would be getting your facebook updates anyways.
by WinNoMo October 21, 2009 10:56 AM PDT
I make it sound like nobody uses bing? From what orifice did you pull that?

Why would I shut down my facebook account? Because things I post on facebook are intended for people that I have specifically accepted to see said posts. I don't want any schmuck using Bing to find my posts from a search.....
by Random_Walk October 21, 2009 11:01 AM PDT
"Why would you do that?"

Privacy issues?
by TheDiplomat78 October 21, 2009 11:19 AM PDT
Shut it down and stop wasting our time.
by WinNoMo October 21, 2009 11:47 AM PDT
Shut your pie hole
by spacydog October 21, 2009 10:09 AM PDT
Grats Bing!
Reply to this comment
by yfan October 21, 2009 10:18 AM PDT
I'm not sure why it's even important to find people's status updates on a search engine. Why, because there weren't enough Facebook and Twitter apps available already?
Reply to this comment
by Random_Walk October 21, 2009 11:02 AM PDT
It's because two Internet memes are scrambling to remain relevant even as the shark they're about to jump positions itself beneath them... ;)
by thatchman1 October 21, 2009 10:22 AM PDT
Newsflash: Users don't want their tweets and facebook posts indexed. Microsoft, you just made a big brother move that will hurt you more than you know.
Reply to this comment
by Super2online October 21, 2009 10:46 AM PDT
So I suppose when Google makes their announcement, you will praise it as the second coming of social indexing?
by solitare_pax October 21, 2009 10:31 AM PDT
So now instead of getting legitimate search results (related to porn, since it is Bing) we will get thousands of facebook pages and tweets of tripe?

That's as brilliant as a black hole.
Reply to this comment
by Super2online October 21, 2009 10:47 AM PDT
The only way you get porn is if you search for it. Is that what your doing?
by Thranx October 21, 2009 11:53 AM PDT
Hi! I just turned off safe search and did a quick search on bananas and melons and got porn. Why did that happen? Bing must be evil because of this.
by Dalkorian October 22, 2009 11:30 AM PDT
Bung is evil, the problem is it's advocates don't have the brains to understand why. The world needs to stop M$ from taking over the internet and turning it into M$ only "technology".

Besides, who else could find a way to make a search engine even less secure?

http://news.cnet.com/8301-27080_3-10380846-245.html?part=rss&subj=news&tag=2547-1_3-0-20
by October 21, 2009 10:42 AM PDT
The idea of Google having any piece in Facebook is a very scary one. Google already knows everything about you from your email (gmail), phone calls and voicemails (google voice), search queries, web usage (analytics), purchases (google checkout), to your gps location (google latitude). I am sure I missed quite a few piece of data they also know... but hey they give it out free so you have a 'choice' not to have everything about you known by them.

Got to love using the 'free' part to avoid regulations like their google voice product and on other such google products. I am amazed though how many things google can sell Ads in.. since thats their only way of financing their 'free' stuff.

Also for a company that made itself in search.. why is google custom search so bad.. maybe because people actually have to pay for it.

So go Bing.. just a little less evil (for now).
Reply to this comment
by Dalkorian October 22, 2009 11:31 AM PDT
The obvious stupidity of your entire comment doesn't deserve retort in part because you couldn't understand it anyway. Thankfully M$ is paying you for prostituting for them - aren't they?
by pretenderkc October 21, 2009 11:10 AM PDT
Bingo!! nuff said. :-)
Reply to this comment
by agriffith96 October 21, 2009 11:32 AM PDT
I can't imagine Facebook not having a Privacy feature that allows your status updates to be indexed and appear in Bing or not allow. You have to give permission for everything on Facebook.

Plus Facebook actually listens to the users and admit mistakes and fix them when they disrupt the heard too much.

I have no idea about Twitter.
Reply to this comment
by DonCorbacho October 21, 2009 12:12 PM PDT
I love google
Reply to this comment
by dougbugl October 21, 2009 12:33 PM PDT
why on earth would any want to be getting and seeing tweets and FB status in a search? Can this really do anything to make BING better? Sounds like it'll just make it worst with the one exception of letting them market that they have bunches of search results.

is Microsoft really willing to pay so much just to say they beat Google to stuff like this? They've obviously have way too much money.
Reply to this comment
by Dalkorian October 22, 2009 11:34 AM PDT
It won't make bung better for the consumer, but it will suck more user data into M$'s coffers - possibly to be used against their slaves when they feel like testing new WGA features.

M$ doesn't have customers anymore, just slaves and victims. Neither of which are known to think when it counts and that's the way they like it.
by SEO-in-SG October 22, 2009 1:02 AM PDT
I dont know if this is a good news to SEO's
Reply to this comment
by Dalkorian October 22, 2009 11:37 AM PDT
The world needs to rally together and destroy bung before it's to late. The formerly-known-as-MSN-network died for a reason, the world doesn't want to be forced into M$ slavery. Slavery is wrong and so is everything about the repackaged and regurgitated garbage that is bung.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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