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October 16, 2009 3:52 PM PDT

Orson Welles' Martians finally land--in a Colorado attic

by Caroline McCarthy
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One piece of 'Balloon Boy' fan art took the iconic poster that hangs on the wall of Agent Mulder's office in the sci-fi series 'The X-Files.'

(Credit: FullBleed.org)

Two years ago we asked the question: Could the mass hysteria of the 1938 "War of the Worlds" scandal, in which a Halloween radio drama orchestrated by actor Orson Welles was mistaken for a real announcement of Martians landing in New Jersey, still take place in the Information Age?

The answer: Yes, it could. And it happened this week.

Like millions of Americans, you were probably glued to your computer watching some news outlet's live video stream or hitting refresh on Twitter for updates on "Balloon Boy," the twisted saga of a 6-year-old Colorado boy who had allegedly floated away in a flying-saucer-shaped helium balloon that his parents had built. Was he alive? Had the helium suffocated him? Had he, heaven forbid, fallen out of the balloon?

And the media flipped out.

"This Is Wrong: A Six Year Old Child Could Die On Live Television," industry blog Mediaite warned. Keywords related to the missing kid started to dominate Twitter's trending topics. More details started to pour in: the boy was revealed to be Falcon Heene of Fort Collins, Colo., whose parents were avid storm-chasers and whose family had appeared on reality show "Wife Swap." Audiences grew captivated as the whole situation became weirder and weirder.

Thankfully, "Balloon Boy" was safe. But rather than being dramatically rescued from a flying saucer in an uplifting ending worthy of the "Miracle on the Hudson," it turned out that he'd been in a box in his parents' attic the entire time: and then the really weird details began to emerge. The family quickly hopped aboard the TV news circuit, and not only did little Falcon blithely say "we did it for the show" on "Larry King Live," he proceeded to puke on two network morning shows. Later in the day, the Business Insider floated a claim that a former video intern for the boy's father, Richard Heene, was attempting to sell evidence that the entire affair was fabricated for a TV show. (This has not been proven whatsoever.)

It's annoying. It's annoying that the whole thing could have been an attention-grabbing stunt. It's even more annoying that hours of workplace productivity were slurped down the drain by streaming-video footage of a wacky silver balloon that didn't actually have a traumatized 6-year-old on board like we all thought it did. Likewise, it was probably pretty darn frustrating back in 1938 when scores of Americans realized that they'd mistaken a "War of the Worlds"-themed radio drama for a real emergency broadcast--especially for the people in the New York and Philadelphia metro areas who reportedly fled their homes in panic. (Try to explain that one to the neighbors.)

But maybe this cloud (balloon?) has a silver (tinfoil?) lining. Much has been made recently of the death of "watercooler" media: the TV show everyone is watching, the news story everyone is following, the topic that the whole world seemingly can't stop talking about. The Internet's ability to slice and dice culture into niches and easy-to-follow subcultures was supposed to more or less destroy that. Yet we had another "War of the Worlds": something weird and bizarre that made us all completely freak out like spooked chickens.

For better or for worse, just about everyone on Thursday was talking about "Balloon Boy." They were worried about him. They were incessantly searching Google News for any kind of update. They were cracking snarky jokes and wondering if it was "too soon." They were biting their nails when a photograph started to circulate that seemed to show an object falling from the silver saucer balloon. They were relieved when "Balloon Boy" was found safe. And they were angrily cursing themselves and the national news media when it became clear that the whole thing could have been fabricated. This was the news story that disproved our cynicism over the viability of true, mass-media phenomena in the Digital Age. In fact, it was the tools of the Web--streaming video, Twitter, news aggregators--that made "Balloon Boy" into the sensation that he became.

And honestly? If we have to look like gullible idiots, we might as well all be in it together.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by Orion Blastar October 16, 2009 5:36 PM PDT
People are suckers, this "made up News" only distracts us from the real news and real stories.

The family should have to pay the firefighters and police officers that wasted their time looking for this lost boy as this is a hoax done by a family with a history of reality TV shows and launching flying saucers balloons and they are starved for more attention and pull off a stunt like this.

So now important issues got bumped like Health Care Reform, Balancing the budget, how to fix the economy, gay rights, reforming education with Rev. Al Sharpton, and more. It was just a scam to grab more media attention and then write a book and movie or TV show about it.

Obviously the boy was told to hide in the attic while his big brother told a lie that he got into the UFO balloon or into a basket attached to it. Surprise surprise, there was no basket attached to the balloon and now way nor was there any way the boy could have made it into the balloon without ripping it apart. The whole family must be pathological liars and sociopaths who only care about themselves and their own fame and fortune and not about other people at all.
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by Lerianis3 October 16, 2009 7:03 PM PDT
No, not 'obviously this boy was told to hide in the attic'. Frankly, I have had people have to call the police for things like this who are not perpetuating any kind of 'scam' on the police around where I live.

You are automatically assuming something that is most likely not true. The parents and older boy might have actually thought that the boy floated away in this homemade balloon.
by assman October 17, 2009 2:44 AM PDT
Give me a break lerianis. It is beyond obvious that this entire fiasco was perpetuated by the father attempting and succeeding a publicity stunt.
by deSilentio October 16, 2009 5:45 PM PDT
Question: Is an article like this self-referencing?
Reply to this comment
by Random_Walk October 17, 2009 11:44 AM PDT
Pretty much. I blew the whole thing off, and really didn't give a damn.

Sounds callous and all, sure - but seriously? Judging by a quick scan of the whole story?

* the news anchors/reporters/etc got more than just a little egg on their faces (serves 'em right for instantly reporting pretty much anything as dramatic news)

* the kids got a dumb prank in, and managed to fool the entire planet for an hour or two.

* simple physics and biology would've told you that breathing an atmosphere of pure helium or hydrogen for any extended period of time is usually fatal (which is exactly what would happen if you crawled --inside-- a big-arsed balloon and tried to fly in it).

The first and last parts are, to me, hilarious, and kinda sad. Hilarious in that the 24/7/365 cable news crowd got a well-deserved (and IMHO long-overdue) kick in the huevos. Maybe they'll learn from it and think before broadcasting next time. Sad? Sure - that millions of people couldn't figure out even the most basic of science to realize that if it were true, the kid would've been dead of hypoxia before the thing even reached altitude. Instead you had 'scientists' on television trying to calculate the cubic footage of "oxygen" (heh) in the balloon... without realizing that oxygen doesn't provide lift.
by Lenter101 October 16, 2009 5:47 PM PDT
I didn't see any of this and find it very interesting how CNET and CNN report this stupid event as some major news event. This is like the terrorist attack on the Potomac a few weeks ago. The 24 hour media - with a very pressing need to fill their time - reaches out for anything and everything in order to grab a headline and make themselves important - even if it gets down to watching a 6 year old boy die tragically.

How sad these organizations have come to this and what's amazing is that they don't see anything wrong with what they have done. No, they see themselves as heroes because they were the "first to broadcast the story". and the story 'was important." Watching a 6 year old die on TV - something CNN was counting on, dare I say hoping for, is sick. They still tell us about the murderer Charles Manson, as though anyone other than the media cares about this psychotic. The media lives in its own world, a world of fear and hatred and loathing and aberrations and weirdness. A world they never tire of presenting to the public - each and everyday.
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by Lerianis3 October 16, 2009 7:05 PM PDT
No, they were not counting on a '6 year old dying on TV'..... that is a bunch of hyperbole that has no place here. Sure, they do focus on Charles Manson and the other things, but that is because that is what the people have shown that they wish to see.... the 'dark side' of America.
by assman October 17, 2009 2:43 AM PDT
The media just wanted some ratings and they are still pumping it up for ratings. But hey.. it works.
by rtuinenburg October 17, 2009 6:24 AM PDT
I think you are right on... I did notice the news was very light on stories the day before. This is a business people.
by jonathan0766 October 17, 2009 12:12 AM PDT
We all freaked out together? Who is the "we" part of that exactly? It's tragically hilarious that this meaningless story of balloon boy is dominating the media while our Republic is collapsing, our dollar is collapsing, our freedom is being wiped out, our military and treasure is being ground up in a worthless sandbox, half our economy has been nationalized in a fascist manner, our politicians are scandal monsters, Iran is speeding toward nukes, Israel is prepping to attack Iran, North Korea is handing out nuke tech like pez candy to Burma & Co. --- and the idiots in media are primarily concerned with a fake story.

Fiddle some more Nero.
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by assman October 17, 2009 2:42 AM PDT
Agreed.
by YknJack October 17, 2009 6:18 AM PDT
I concur
by ij57 October 17, 2009 7:42 AM PDT
Dear Jonathan,

You need a vacation.
by redwall_hp October 17, 2009 9:26 PM PDT
Dear ij57,

In case you missed it: "...our Republic is collapsing, our dollar is collapsing"

:)
by hellochip October 17, 2009 12:38 AM PDT
Most LIVE news is not relevant. It is only news because other 'news' outlets are reporting it. IF I cannot see it, hear it, taste it while it is going on, then I don't need to know about it till later.

The ballon & boy were news to those folks in Colorado near where it was happening, to pilots in the area, and such. To the rest of the world it was just a daytime soap opera. I don't care what happens to the boy & the ballon until there is an outcome.

Even then, so what.
Even now, so what!
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by assman October 17, 2009 2:42 AM PDT
We definitely did NOT all freak out together. Speak for yourself. I saw this on TV and I immediately thought it was the most retarded news story I had seen in weeks. I couldn't believe it was on every news channel and they were covering it nonstop for hours with no information and getting every fact wrong.

It was just f**cking pathetic.
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by Dalkorian October 19, 2009 9:39 AM PDT
Bingo. Everyone was talking about whether or not this boy would be OK and I was laughing, stating he's probably hiding at home. It appeared obvious to me there wasn't that much weight in that thing by the way it was bobbing and weaving in the air.

It's amazing how people will believe whatever they are told, rather than put their brains in gear for a moment.
by solitare_pax October 17, 2009 2:52 AM PDT
Technically, the 1938 broadcast of "War of the Worlds" did insert disclaimers throughout the program that it was a dramatization - but no one ever picked up on that.

If you look back even further, in 1835, a New York newspaper called "The Sun" reported life had been discovered on the moon. People believed that hoax, and fifty years later it was still referenced as factual in parts of modern Germany.

In short - people are gullible. Give them something probable, feed a lot of "factual" information into it by 'experts' put a paniked spin on it, and they will eat it up.

Just like the talking heads on TV and Radio do on more mundane topics.
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by gdmaclew October 17, 2009 4:06 AM PDT
All the father had to do was call up the media and tell them that there was no way anyone could have climbed into the balloon as it "mistakenly" took off (I saw the video).
But did he do that?
No.
Case closed.
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by YknJack October 17, 2009 6:13 AM PDT
Just another case of runaway journalism creating sensation over something that never really happened at all. And this guy Heenes says he is getting a bit ticked off? He should be feeling as ticked off as I am over this prank of his. His son Falcon is obviously sick to his stomach over this event as well. But do the journalists take the child's health into mind as they probe deeper into this matter with their sensationalistic ways? It does not seem to mind them one bit that this child is not feeling well about this one bit.
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by sparrowhyperion October 17, 2009 6:19 AM PDT
I was wondering how a balloon that size could possibly hold a 6 year old AND get aloft. It just sounded too outlandish from the start. As soon as I heard what family it was, I knew it had to be a hoax, and as it turned out, it was. People fall for this kind of thing in droves because or society is slowly turning the entire human race into her animals. We blithely go about our life in patterns we have been programmed for since birth. There is a reason that religious leaders like to refer to us as their flock. We are becoming bipedal sheep. Media is just being used to speed up the process. If people were more individual now, enough people would have seen through this scam that it probably wouldn't have (pardon the expression) gotten off the ground. As for the family involved. I say send them a bill for all of the time, effort, gas, aircraft fuel, and other expenses which they created with this attention getting lunacy. Then get those kids away from those whack job parents before one of them REALLY gets hurt or killed...
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by cube3 October 17, 2009 3:30 PM PDT
silver lining?!

right--- we go from "did you hear that joke on Carson"..to "we need to dangle a 6 year old from a balloon, as the LEVEL of circus needed to attention ***** to the net autistic ?!

right, just as we went from Cronkite to Caroline....

sorry, but this dosnt work as any sort of "moral uplifter" for the net...or the latest levels of autism in the civic "see me, hear me" cries of a lost populace not getting (again 1930s) big bonuses or happiness for running investment gambling.scams.....:)

maybe balloon boy will join elian gonzales in a youtube dance video one day, oh joy, oh internet as "global saviour"...lol

if your gonna look at history, get the story.
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by donsms October 18, 2009 8:24 AM PDT
Again,how intensly hungry we have become for this unreal tv inspired so-called news story.A runaway balloon carrying a young toddler,what will become of him? The internet and regular TV reporters didn`t want to miss this story as they missed the MJ death.Unfortunatly for us all it was just another wacky family looking for their 15 minutes of fame and we most certainly gave it to them.Shame on everyone!
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by Michichael October 19, 2009 8:55 AM PDT
When I heard about this on my way to lunch I was hoping we'd get to see a live-action Darwin award. Then I remembered I was hungry - sorry but somebody's retard kid that climbs into a retard's pipe-dream helium balloon is not relevant to anyone's interests. Coupled with the fact that they said it was ~ 27 feet across mylar? Not nearly enough helium to lift a person, even a child, and I figured that out in ~ 5 seconds. The only collective "we" watching this was the news media trying to salvage their ratings and worth in a marketplace where the common blogger is often faster, more accurate, and more popular.
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by Dalkorian October 19, 2009 9:44 AM PDT
Unfortunately, there were a LOT of idiots who didn't once think about it as you (and I) did. They saw the pictures, heard the reports and believed it all without question.

That's the scary part.
by Michichael October 19, 2009 10:24 AM PDT
@Dalkorian

Yeah, welcome to America - if it's on TV it must be true. Anyone wanna get the levitating magician over here for more sensationalist news? :D
by Notebookwriter October 19, 2009 8:16 PM PDT
thanks for putting balloon boy to rest quite nicely; I didn't fall for War of the Worlds either, of course, i wasn't alive
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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