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July 29, 2009 9:57 AM PDT

Twitter's new home page: Information, not status updates

by Caroline McCarthy
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Dear Person Who Constantly Tweets About What He Or She Is Eating For Breakfast,

Twitter is not all about you anymore. Now go drown your sorrows in a bottle of delicious maple syrup that you're about to pour on that giant stack of blueberry pancakes.

Indeed, the microblogging service unveiled Tuesday its revamped home page, which doesn't change anything for people who are already using Twitter--it's just a different look and feel for twitter.com if you haven't logged in.

"Helping people access Twitter in more relevant and useful ways upon first introduction lowers the barrier to accessing the value Twitter has to offer and presents the service more consistently with how it has evolved," co-founder Biz Stone wrote on the company blog. "Twitter began as a rudimentary social tool based on the concept of status messages but together with those who use it every day, the service has taught us what it wants to be."

Deep.

So what's new? Well, the interface is cleaned up and is a little more aesthetically pleasing, with Twitter's bird mascot now fluttering around a Twitter logo vaguely set up to be a sunburst emerging from some fluffy clouds. (They sure do think highly of themselves over there!) There's a big Twitter Search button to "see what people are saying about" a given topic, putting the service's utility front and center. Then there is a roster of trending topics by the hour, day, and week.

Twitter's mantra has changed from "What are you doing?" to "Share and discover what's happening right now, anywhere in the world." Chances are, new visitors to Twitter.com are checking it out because they've heard about it in the news--or even integrated into news coverage, as the likes of CNN and MSNBC have started doing. The new language reflects that.

And when you click the "Sign up now" button? You're invited to "join the conversation." Yeah, that's right. Now think about whether "the conversation" really wants to hear about that pint of Ben & Jerry's you're about to dig into.

"We're eager to see if encouraging a sense of wonder and discovery leads to a better first impression of Twitter," Stone concluded in his blog post. So let me get this straight: Twitter has evolved into a 140-character magical mystery tour with a pretty cartoon bird to lead the way. Insert your favorite Harold and Kumar joke here!

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by rogetk July 29, 2009 10:40 AM PDT
kind of looks like what TweetCloud has been playing with for 6 months at www.tweetcloud.com.
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by R_Bauer July 29, 2009 10:51 AM PDT
I think you miss the point; Twitter must be more aware of its use in social movements- particularly overseas- and is thus trying to position itself as a potential venue for social change. If I set an alert for my home town + council I might get a heads up on rulings that affect me significantly. In Iran, that might work somewhat differently...<br /> I click on about 1 link/day on Change.org or several other web-based social change-oriented orgs, with a congressman or administration official getting a resultant email, petition, or letter. Twitter sees that it can be the leading edge of this significant (though under-reported) segment of discontents and concerned folks- and if used in conjunction with a cell phone it might well be considered an essential defensive tool ("weapon") against the huge government/corporate corruption that oppresses us all...
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by staticfrequency July 29, 2009 11:02 AM PDT
I've never seen anyone post about what they're eating. So tired of this Twitter cliche.
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by ca5ter July 29, 2009 11:29 AM PDT
I'm eating a candy bar.
by cvaldes1831 July 29, 2009 3:42 PM PDT
@staticfrequency:<br /><br />You need to follow some pornstars.
by ca5ter July 29, 2009 11:30 AM PDT
Twitter is sooooooooooo cooooooooool!!!!!!!!! <br /><br />I can't wait until they go IPO!!!!!!!!!!!!!
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by invisible21 July 29, 2009 12:02 PM PDT
twitter tracker twitter tracker twitter tracker
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by calculatorwatch July 29, 2009 1:46 PM PDT
twitter is so trendy to talk about on the internet and tv but i still don't know anyone in real life who cares about it at all, I've met several people that own zunes and zero people that are on twitter, and all my friends are college students, so i just don't get why everyone talks about it so much
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by geakz July 29, 2009 2:00 PM PDT
They're putting a link to Domino's Pizza and a coupon for iHop Pancakes on their fail-whale page.
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by Harrison912 July 29, 2009 9:06 PM PDT
I use Twitter mainly for socially marketing my safety and security web site. It's good to see they're keeping things fresh. Thanks, Caroline.
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by 4everbe4u July 30, 2009 11:27 AM PDT
I like the new look of Twitter seems more solid.<br /><br />I've discovered http://Trustler.com , something like Twitter and Tumblr, but, from the words on the site, it's about building social relationships.<br /><br />These networks are really popular these days and you never know what we'll come tomorrow
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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