Two new members have been added to the fresh lineup of MySpace's executive ranks, following the appointment of CEO Owen Van Natta last week.
Jason Hirschhorn, most recently president of Sling Media Entertainment and before that MTV Networks' chief digital officer, joins MySpace as its chief product officer. He's the second prominent MTV veteran to take on a role at the News Corp.-owned MySpace in the past year, following MySpace Music president Courtney Holt.
Hirschhorn is firmly on the digital-media and entertainment side of things, something that will invariably come into play as MySpace (ideally) restructures itself as an entertainment destination rather than a networking tool. At Sling, he was charged with the development of the SlingPlayer online video aggregator.
The other new MySpace hire comes from a more traditional Silicon Valley background: Michael Jones, who sold his start-up Userplane to AOL in 2006, joins the company as chief operating officer. MySpace is already familiar with Jones' work: it uses Userplane's chat technology for its Web-based chat client, MySpaceIM.
Both will be based in Los Angeles and report directly to Van Natta.