In the live-streaming wars, mobile service Qik has a new weapon in its arsenal: integration with Facebook's video player.
Thanks to Facebook Connect, Qik members can now automatically upload their videos to Facebook, set their status messages to link to the video on Qik when they start live-streaming, and have the update show up in their news feeds. Windows Mobile smartphone users (non-touchscreen) can also selectively upload Qik videos to Facebook, an extra feature that the company hopes to roll out to other devices soon.
You can't use Qik to live-stream videos directly on Facebook, at least not yet. But regardless, it's the first mobile video app to allow automatic uploads to Facebook through the social network's application program interface, Qik representatives said.
Live streaming, much like location-based mobile networking, is one of those niches of social media that doesn't have a real frontrunner yet. There are a ton of players in the space, both Webcam- and mobile-focused, and getting a few extra steps ahead is often a matter of being the first to get on a popular platform.