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April 16, 2009 10:00 AM PDT

Ning hits 1 million social networks

by Caroline McCarthy

Sometime on Thursday, the one millionth site was created on Ning, the build-your-own-social-network company that was co-founded by Silicon Valley baron Marc Andreessen. It launched just over two years ago.

Ning now has 22 million registered users, about 6.1 million of whom are considered active. Out of the million networks, about a fifth are currently active.

While these numbers are still small compared with the likes of Facebook (on whose board Andreessen sits) it's impressive considering Ning lost 20 percent of its page views in December when it chose to shut down networks containing porn and other adult content. Traffic had recovered in February, CEO Gina Bianchini told CNET News.

Bianchini added that much of Ning's growth comes from networks that aren't ultra-niche, but are focused on something that has a rabid and vocal following. Case in point: thetwilightsaga.com, an official fan site for the vampire-themed book series that converted to a Ning network shortly after the first book was turned into a hit movie. In two months, 94,000 people joined, she said.

"I believe that no one is doing and thinking about graphing interests and passions, and thinking about people as their interests and passions, except us," Bianchini told CNET News.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register)
by WeCanDoBIZ April 17, 2009 8:39 AM PDT
I took a good look at Ning before we build our site (from scratch in the end) and it's pretty easy to set a social site up. What stopped me moving forward with Ning was that there is little you can do to distinguish yourself in terms of feature functions. We wanted it to do some stuff it couldn't and I felt that would have made us no better than any other business focused social networking site on there.

Two other things:
1) They have 1 million sites but how many users spend any time on them? I'd be interested to hear how large the average community is.

2) Do they yet have support for OpenID or Facebook Connect? Without these at the very least it will make it tough for many of those sites to succeed, as apathy around registration is a big obstacle to people using new sites.

Ian Hendry
CEO, WeCanDo.BIZ
http://ww.wecando.biz
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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