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January 15, 2009 8:52 AM PST

New indie partnerships for MySpace Music

by Caroline McCarthy
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When MySpace launched its MySpace Music service, a joint venture with all the major record labels, in September, it was subject to a persistent criticism: that independent music, the original backbone of the social network's success, had been put on the back burner in favor of the hits.

But now, the News Corp.-owned MySpace has added a handful of independent music partners, both labels and distribution companies, to bring more of the indies to its catalog. As of Thursday, Nettwerk, INgrooves, Iris Distribution, RoyaltyShare, and Wind-up Entertainment have joined MySpace Music, adding "several hundred thousand" songs.

To be fair, MySpace Music has had a partnership from the start with Sony ATV, which gave it access to other indie distributors like The Orchard and Fontana.

"These important new partnerships will allow the MySpace Music community to access even more of their favorite independent music while enabling monetization opportunities for the newly licensed artists," said MySpace Music President Courtney Holt, who was hired from MTV Networks to head the streaming music service. "We are thrilled to have our new partners on board and will continue our aggressive content acquisition efforts."

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by dascha1 January 15, 2009 10:14 AM PST
If anyone cares about the true original indie's over the last decade or two, I hear it's catching on for just about any web sight now-

http://tinyurl.com/8vwtfl

Some of the original indie folks in this site's rotational songs have gone on to become less independent on grammy, emmy and oscar winners from what i hear!
Reply to this comment
by themd January 15, 2009 6:25 PM PST
MySpace is not good for music... I prefer imeem...
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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