The World Economic Forum in Davos, Switzerland, is one of those exclusive, highbrow affairs with a guest list tighter than your belt after a pie-eating contest. But social network MySpace is leveling out the playing field by partnering with the Wall Street Journal for a competition called "MySpace Journal," in which an aspiring "citizen journalist" will be awarded the chance to attend the summit later this month.
MySpace is now accepting video submissions in which entrants explain their reasons for wanting to attend and be a member of the Davos press corps. One winner, chosen by a panel of industry figureheads that includes pundit and Huffington Post founder Arianna Huffington and MySpace CEO Chris DeWolfe, will receive an all-expenses paid trip, a coveted press pass, and a blog on MySpace that will also be syndicated to The Wall Street Journal's Web site.
They probably don't attract the same demographic, but MySpace and the Journal have something big in common: Both are owned by the Rupert Murdoch-helmed media conglomerate News Corp.
MySpace might be better known for music promotion than international affairs, but the social network showed off its civic colors quite a bit during last fall's presidential campaign. A similar "citizen journalism" competition was conducted in partnership with NBC, and a series of candidate dialogues were broadcast in conjunction with MTV.