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December 18, 2008 12:28 PM PST

Facebook's growth goes faster and faster and faster

by Caroline McCarthy
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Facebook is still growing like wildfire: earlier this week, the social network put out stats that peg its active-user count at 140 million.

Inside Facebook blogger Justin Smith compared this to the date that Facebook said it hit 130 million members, and estimated that Facebook must be growing by a whopping 600,000 or 700,000 users per day.

We've checked in with Facebook to see if it has an official comment on that estimation; earlier this year, the company's network was growing by 250,000 users per day.

Statistics firms like Nielsen, ComScore, and Compete.com all have found Facebook's U.S. user count to be between 47 million and 50 million--still smaller than the 60 million-ish U.S. visitors that rival MySpace pulls in. But Facebook's growth is primarily overseas now, and its international pull is responsible for those skyrocketing numbers.

This brings back that persistent blogger pundit question: can Facebook's revenues keep pace with that kind of growth?

Especially overseas, server power can be costly. Facebook has raised a ton of venture capital, is reportedly hunting for more, and says it's in good financial shape. That comes back into question, however, if it's growing faster than it ever expected to.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by karl-long December 18, 2008 2:32 PM PST
Yes, the question of revenue is a very interesting one especially as the advertising system on facebook is so bad. I've taken out ads on facebook and paid a 42c CPM and even at that CPM it was not very profitable. In fact they took the limits off one day and my ad (for a t-shirt) got 9.5 million impressions in 1 day. The result was about 4,000 people clicked through and I sold 15 t-shirts. If facebook does not find a way to create value and revenue it's never going to be able to afford the scale that it needs. Facebook is only successful at growing, nothing else, I don't even think they have a valid business model.
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by Seanathome December 18, 2008 7:22 PM PST
9.5 MILLION impressions in ONE DAY?! I got to advertise my site on Facebook pronto!! :o
by Zeeshan47 December 19, 2008 12:49 PM PST
But only 4k hits. That's ridiculously low. I agree, FB ads just don't cut it.
by Kev_Orng December 19, 2008 7:35 AM PST
If anybody is wondering why they are growing fast, it could be spurred by the economy.

This example is just a drop in the ocean, but if this is happening with other companies, it might partially explain the sudden surge: My wife's company shut down her office of about 300 employees last month. With a month warning, there was plenty of time for the facebook-saavy to encourage and help the rest to sign up for Facebook and add friends, so they could all keep in touch with the coworkers they wanted to keep in touch with. IT didn't stop them either, they facilitated it. So there's a hundred or so new users that wouldn't have signed up if they weren't being laid off.
Since then, my wife and a fairly large group of former colleagues have been networking, sending each other job postings and encouragement, and just generally using facebook in a more positive way than the usual stupid pokes and zombie bites.
Personally, I thought they should have used linkedin, but whatever makes you comfortable, I guess.
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by kboateng December 19, 2008 8:03 AM PST
I think if facebook finds a strong revenue model it'll become the biggest social networking site in the world. It is growing by leaps and bounds, even with people saying they restrict creativity and offer no costumization. I think I had a myspace account before my facebook one (and I was one of the first to use it, when there were about only five thousand college users) but now I do not even bother going on Myspace. I liked the customization and media aspects of it and still do but there's only so much I've wanted to do with that site. It has become kiddish in a way, IMO. If facebook started to offer costumization on a smaller scale and comes with a smart revenue model, their intuitive and minimalistic layout will only help it grow even further.
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by Stealthdragoon December 19, 2008 10:24 AM PST
That's why people will learn that Facebook is getting more better than Myspace. The fact that Myspace has had so many issues that people are dumping myspace for facebook.
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by Zeeshan47 December 19, 2008 12:51 PM PST
Myspace appeals to a different demographic. Simple as that. Unless you happen to be a literate student AND an attention ***** wh0 typezz lYk diss, and only has the time for one or the other of these sites(the horrors of being a teenager!), you have no conflict.
by playadel2001 December 19, 2008 10:38 AM PST
"offer no costumization"

That's a feature, not a bug. MySpace is for 12 year old emos.
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by JwL3394 December 19, 2008 12:35 PM PST
I used to only have a MySpace, but then I got a Facebook. I have to say, I like Facebook a lot better, especially the IM feature, although everthing did take some getting used to. The only thing I'm not so fond is the News Feed because it's a stalker's tool, anything I do gets put in there (I'm sure this comment is going to be posted there because I have Facebook Connect on CNET). I didn't dump MySpace completely because I still have a lot of friends on MySpace, but I definitely would.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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