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December 17, 2008 7:54 AM PST

Twitter's hunting for a moneymaker

by Caroline McCarthy

Another sign that Twitter is finally growing up: The company has put out a job posting hunting for a product manager to help it start raking in revenue. The San Francisco start-up, flush with venture funding and media hype, has yet to make a cent.

"As Twitter's first product manager focused on revenue generation, you will play a defining role in the formulation of Twitter's business," the job description reads.

Gee! You don't say?

Twitter CEO Evan Williams has hinted that the future of Twitter lies in some sort of corporate accounts. And indeed, the job posting says the gig involves the creation of "products and feature sets of commercial-oriented Twitter applications."

But it also asks for "strong familiarity with online advertising and marketing models," which means that Twitter advertisements may not be off the blocks.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by UITD December 17, 2008 10:10 AM PST
Forget it. Its over. Another social app that bites the dust. No one in their right mind wants, NEEDS, to stay in touch with people that much. Bye bye twitter twits.
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by tm_anon December 17, 2008 5:31 PM PST
Twitter has its place. It's great for short messages, great for allowing for the ability to augment advertising and can even be used as an advertising medium in itself. It's great for replacing the company memo system and, given the addition of corporate accounts only accessable by password, twitter could even provide privacy. In addition, like all programs, twitter can be used to a ridiculous level, but if used on a smaller, normal level, it's great. Only update when you have something to say, only post what needs to be said and it's one of the best programs available for such things.
by Manhattan2 December 17, 2008 1:13 PM PST
Give us a call at GPSadvertising or GPSforless. com
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by Radical New Media December 29, 2008 12:30 PM PST
What would be the value? Why wouldn't corporations make an end run around the fees by just using personal accounts or being the "fake steve jobs" or some other fake name. (unless it allowed you to easily add friends and avoid spammers and MLMers. The paid version would have to be very feature rich) The only other option seems to help create private networks and while Yammer has done well in this space--I'm sure more integration (aka productivity and work flow) would add value.

Why not just make us pay to go over 140 characters. I would pay a cent a character to go over and I'm sure others would too.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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