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November 6, 2008 3:33 PM PST

Oh, dear, here come the 'Facebook to buy Twitter' rumors

by Caroline McCarthy
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SAN FRANCISCO--John Battelle, CEO of Federated Media, decided to have a little bit of speculative fun onstage Thursday with Facebook founder Mark Zuckerberg at the Web 2.0 Summit. It's the sort of "speculative fun" that could give tech bloggers a gossip-overload headache for weeks to come: Battelle decided to throw some fuel on the "Facebook might buy Twitter" fire. Which, as far as I can tell, is a relatively new addition to the rumor-roasting pit.

"Is Twitter just a feature of Facebook?" Battelle prodded. Facebook, after all, has its own "status" feature that arguably competes with micro-blogging services like Twitter and FriendFeed.

Zuckerberg answered cryptically. "Oh, that's tough."

Battelle then asked if Facebook's chief financial officer, Gideon Yu (yes, the one who's reportedly hunting for venture capital dollars in Dubai right now, depending on who you ask) has a "build-or-buy spreadsheet" on the wall of his office, jokingly implying that the company could be weighing the option of acquiring Twitter to boost its own "update" service. There wouldn't be a particularly logical way for the two to integrate, but what the heck? It's juicy, unfounded gossip ripe for the mongering! And once these things start, they can get deliciously out of hand.

The young CEO laughed it off, and said he's "really impressed by what they've done" at Twitter, and that it's "a very elegant model." He added that Twitter has signed on to the Facebook Connect data portability initiative.

Zuckerberg himself, unlike contemporaries like Digg's Kevin Rose and WordPress' Matt Mullenweg, does not use Twitter publicly. A handful of blogs have reported that he has a friends-only account with a tightly monitored friends list. But that, like so much else in this industry, appears to still be a rumor.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.

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by aaronmclay November 6, 2008 3:52 PM PST
While this may be just a rumor I would welcome it. Spreading out my social community like this is killing me. However, I wouldn't want to see a loss of what Twitter brings to the new media community. It's the best RSS/news reader out there ;-).
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by andrew.mager November 6, 2008 4:50 PM PST
I hope it happens.
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by jumpjetta November 6, 2008 5:12 PM PST
Really, I wouldn't mind if most of *Facebook* went away and became lean like Twitter.
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by kyleshank November 6, 2008 5:22 PM PST
what if facebook just started making more of their content public? right now, everything is kept behind closed door. present a public page for user updates and you have a twitter bigger than twitter.
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by LunaticSX November 6, 2008 8:30 PM PST
Better integration would be nice: My Twitter posts update my Facebook status, but then I get replies on both Twitter and Facebook.

I'd rather see Twitter stay separate, though, with just better connections.
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by rumford November 7, 2008 1:54 AM PST
I wrote about facebook possibly buying twitter a few weeks back. ;)

Cheers!

http://facereviews.com/2008/09/25/facebook-to-buy-twitter-not-likely
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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