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October 5, 2008 9:01 PM PDT

eBay-backed community site Tokoni leaves beta

by Caroline McCarthy
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Tokoni, a community site for "sharing stories," has formally launched after nearly a year of public beta. It has taken investment backing from eBay as well as the auction giant's founder, Pierre Omidyar, and was founded by former eBay executive Mary Lou Song and Alex Kazim, former president of the eBay-owned Skype. Kazim serves as Tokoni's CEO.

"We created Tokoni to fill the distinct need for an online community where individual stories of life's experiences have a voice and are valued, and where the collective wisdom of the community is celebrated," Kazim said in a release. "The growth of social media has enabled people to control how they create, consume, and share content and personal experiences online; however, participation in the social Web is still daunting to the mainstream. Tokoni makes sharing your own story easy."

Indeed, as an adult-focused "community" site rather than a social network, Tokoni's target audience is one that hasn't caught on to the blogging and Twittering craze, and offers a more Luddite-friendly forum for conversation by encouraging the posting, reading, and discussing of personal stories and experiences. Another site with a similar slant is Gather.

With the U.S. presidential election approaching, Tokoni (which means "help" in Tongan) has partnered with WomenCount.org to provide a forum for women to discuss political issues.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register)
by pvogel123 October 6, 2008 12:33 PM PDT
Hi Caroline,

I have been publishing some pieces on Facebook monetization and would love to contact you about some future articles. Can you send me your email address? Mine is pvogel@memolinkcorp.com.

Here is the last piece I published -
http://venturebeat.com/2008/09/09/facebooks-virtual-economy-may-be-making-up-to-100-million-this-year/

Chat with you soon.

Peter Vogel
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by FILMSTARS08 October 8, 2008 7:34 PM PDT
Entertainment news is reporting that ebay /tokoni is in on that $60 million deal thats being offered to filmstars08.com. The site that was built by the 14 year old who say's he's the next Bill Gate's. Did Oprah really endorse the site? I guess we shall see what all the hype is about once it launches.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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