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October 1, 2008 12:00 AM PDT

Imeem cleans up its act

by Caroline McCarthy

Imeem, the social music site that was thriving on user-created playlists before MySpace Music turned it into an industry trend, has announced a handful of tweaks and updates that users will be seeing soon.

Among them are a slightly redesigned homepage with featured music and video clips, a "browse" page to look at top song, artist, and genre charts, a "discover" feature that recommends music based on past history (seems like everybody's doing that these days), and individual "artist" pages that aggregate all of that artist's songs into a single place.

For Imeem, which has been subject to nagging user-interface complaints, this is a way to get the site focused and organized. "After all of that activity earlier this year, we had time to take a deep breath," Imeem vice president of marketing Matt Graves said to CNET News. Indeed, in the past year the company has acquired retail service Snocap and streaming site Anywhere.fm, and completed its array of licensing deals with all four major record labels.

And what does the company think of MySpace Music, which debuted in September? "We think that the combination of playlists in music and social networking is pretty powerful, and we've been doing it for two years," Graves said. But he took a few potshots, too, most notably at the fact that some indie artists have complained that MySpace Music focuses too much on the big guys. "We think that there are some things that are important in terms of what you offer. Indie music is a big part of what we do."

Plus, he said, Imeem offers more freedom. Its playlists are embeddable all over the Web, whereas MySpace Music's are restricted to user profiles and have some limits on length. "Given something that's locked in a profile or locked in their universe, or something that you can take anywhere, we think consumers see great value in something they can take anywhere," Graves said.

Imeem is, on the other hand, still much smaller than MySpace, with 28 million users as opposed to well over 100 million. But it's growing fast, Graves added: a year ago it was at only 10 million users.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by msultani February 19, 2009 12:53 PM PST
Imeem is a fast growing site I agree, but there are 1000s of sites that are popping out everyday, now a days it is difficult to choose from 1 service or product. Just the other day came across the site www.kodomusic.com that is similar in same ways to imeem and last.fm If I have to choose between the top social media sites, I would place imeem on top.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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