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September 15, 2008 9:57 AM PDT

Facebook: That gaming buddy is not your friend

by Caroline McCarthy

A game on Facebook's platform called "PackRat" has been causing some issues for the site, according to a thread in the game's discussion forum.

The aim of PackRat appears to involve amassing graphical "cards" to chalk up points--sort of like the original Pokemon game, some cards are easy and common while others are rare. One of the ways to get new cards is by "stealing" them from friends, so having a huge network of friends who are also playing the game gives PackRat players a big advantage. Reading on in the forum, it looks like one PackRat strategy involves "friending" and "defriending" people frequently so that players can allow and block access to one another's cards. Others appear to have set up accounts strictly to play PackRat. This has apparently sent Facebook into damage control mode.

Several PackRat players say they have received account deletion notifications, and one was posted to the PackRat forum. "Please note that Facebook accounts are meant for authentic usage only," the e-mail read. "This means that we expect accounts to reflect mainly 'real-world' contacts (i.e. your family, schoolmates, co-workers, etc.), rather than mainly 'Internet-only' contacts."

Facebook could've smelled a rat (pun completely intended) if an account had an unusual level of activity when it came to adding and removing friends, as well as little else going on besides the PackRat application. It's also possible that individual PackRat members have set up multiple accounts for more effective gameplay.

The e-mail continued: "As stated on our home page, Facebook is a social utility that connects you with the people around you, not a 'social networking site.' It is meant to help reinforce pre-existing social connections, not build large groups of new ones."

In other words: Facebook considers a game that encourages friend-list manipulation as strategy to be perverting the idea of the "social graph," a concept that CEO Mark Zuckerberg holds dear. Facebook doesn't want to be rival MySpace, which not only encourages the formation of new connections but which birthed a legitimate C-list celebrity in Tila Tequila--who became famous for having more MySpace friends than any other member and wound up with a dating show on MTV."

This revelation is not news, despite what a recent flurry of activity on Techmeme might have you think. Facebook has always banned "fake" profiles and has reportedly also taken action against "serial adders" (site members who simply try to fill huge friends lists, typically by adding attractive people) if other users report their accounts. Executives also are very careful not to call the site a "social network" when speaking publicly, as though it comes with negative connotations.

The e-mail ended: "If this is in direct contrast to what you expected as legitimate Facebook usage, I apologize for any confusion. This is simply the intention behind the site."

But it's an awkward move for Facebook to make, because there simply isn't a way to prove that everyone with an account on the site is "real-life friends" with everyone on their friends lists. I'm pretty sure Robert Scoble hasn't met all of the 5,000 people he famously has on his Facebook contacts roster, for example.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by benjaminstraight September 15, 2008 11:24 AM PDT
Wow. The age of technology is apparent.
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by markforstneger September 15, 2008 12:39 PM PDT
I find it interesting that Facebook (purportedly) rejected the characterization of "social networking site."
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by Lerianis September 15, 2008 12:56 PM PDT
The fact is that internet sites are not meant to be 'real-life' sites. You specifically join social networking sites to meet and talk with people that you otherwise would not have talked with.
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by walsh84 September 15, 2008 1:47 PM PDT
That's a rather bold assumption to make Lerianis. Personally speaking, there is not a single person on my friends list (a mere 200 or so people) that I have not interacted with in "real-life". Unless I'm mistaken, Facebook has always marketed itself as a utility to stay connected with friends, family, etc. not develop new relationships. Maybe that's why I've never created a MySpace page?

I don't really have a problem with users developing new friends over Facebook, but when your sole purpose on the site becomes amassing the greatest number of friends, collecting the most cards, or getting the most vampire bites... maybe it's time to look in the mirror and thank Facebook for that nice little warning in your Inbox. Go outside and get a life.
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by K1Kasper September 15, 2008 4:26 PM PDT
First - I am friends with the person this article is about. Feel free to check out our group here: http://www.new.facebook.com/group.php?gid=27117382793

Secondly - the problem is, she didn't get a "nice little warning" in her inbox. Her account was terminated with no warning, then she was given three different explanations for why her account was terminated. The first was the refresh rate thing, the second was that FB accused her of not using her real identity - and the third, after the offered identification, was that she doesn't have "real" friends on Facebook - which she DOES - including her own daughter.
by Chillymostcc September 15, 2008 5:09 PM PDT
"Facebook has always marketed itself as a utility to stay connected with friends, family, etc. not develop new relationships."
Really? Why do they have a link on my homepage "People you my know" Add them now. They show me people that are friends with other people I know. If they were my friends or family I don't think I need Facebook to tell me to add them.

I also don't need facebook to help me keep connected with "real life" friends and family. I have AT&T, personal email and the corner coffee shop for that.
by emilywish September 16, 2008 2:44 PM PDT
this discussion made me wonder: if facebook only wants you to be 'friends' with people you already know, why is there an option of calling someone 'facebook friends'? that is, there WAS such an option (i just checked, it's vanished. probably another casualty of the terrible 'new' facebook) - now i guess i'll have to remove my 'facebook friends' from my friends list, as apparently facebook has changed its mind about who i'm allowed to be friends with...
by MMcCubbing September 15, 2008 6:19 PM PDT
I know for myself and many of my friends Facebook is a place for existing connections to continue where they may have faltered before (due to schedules, distances, etc). In my opinion Facebook has always marketed itself as such. The "People you may know" feature help to prove that by suggesting people who are on Facebook that you may already know based off your current contacts and information. If it was meant for meeting new people they would offer a "People you may find interesting" feature instead, based off interests, age, work, etc.

Activities such as those listed above, in my opinion, are a perversion of such a site. However, it is impossible for Facebook to prove that people aren't actually friends - maybe they met while traveling abroad and have no other connection - and to suggest that it knows who we do and don't actually know is ridiculous.

If an app is causing too many problems to Facebook, couldn't they just remove it? Not that it is always the best option, but it is still there.
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by idfubar September 16, 2008 12:30 AM PDT
PackRat is not the only application affected by the practice of "serial adding"; the world of MobWars is full of cheaters as well (none of which have been scrutinized AFAIK)...
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by Andesine September 16, 2008 12:57 AM PDT
PackRat, Mousehunt, MobWars etc etc. If Facebook want to put an end to the practice of adding random people as friends then they'll have to remove all the apps where people can advance in the game by having large numbers of co-players. Given that a many of their members are purely there to play these apps, such a move would result in a huge number of dead accounts.

Given that the Facebook servers have been suffering under the load for some time, maybe reduction in members is Facebook's aim.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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