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August 19, 2008 1:23 PM PDT

Southwest Airlines CEO crowdsources his Halloween costume

by Caroline McCarthy
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Southwest Airlines CEO Gary Kelly in his 2004 Halloween costume.

(Credit: Blog Southwest)

A few years ago, it was trendy and "transparent" for CEOs to have their own blogs. But typically it didn't go this far--then again, Southwest Airlines chief Gary Kelly isn't your average CEO.

Kelly posted an entry on the Southwest blog on Tuesday asking readers to contribute to an annual poll he hosts: What should he dress up as for Halloween? Kelly has been known to go all-out, and provided photo evidence of past costumes that included Hairspray drag queen Edna Turnblad, Pirates of the Caribbean's Captain Jack Sparrow, and painted-up Kiss bassist Gene Simmons.

"It would be really nice if your suggestion doesn't involve short-term (and especially long-term!) body modifications like shaving my legs," Kelly wrote in the post, "although I will sacrifice for art--within reason."

It's certainly a quirky and humanizing move for the airline, which is one of only a few U.S. carriers that's not mired in economic woes.

So what have readers suggested so far? They seem to be looking toward the silver screen. There have been a couple of requests for the Joker from The Dark Knight, a few for Indiana Jones, and one for Harry Potter. Then there's one reader's bright idea that Kelly don a Speedo and go as Olympic swimmer Michael Phelps. I wouldn't put my money on that one.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by The_Decider August 19, 2008 4:05 PM PDT
He is a businessman- so obviously a clown suit.

Too bad Jello Biafra didn't win the SF mayoral election! Extra points if you can follow this. :)
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by chuchucuhi August 19, 2008 6:29 PM PDT
I think he shouldgo as Richard Brandson, hehe. I don't know how well that would go over though.
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by adult-costumes September 19, 2009 8:43 PM PDT
Atleast the CEo took it seriously and dressed up really good. To bad CEO's make to much money for the little work they do. I wish I could play golf at work. I wish my boss would come to work in one of these outfits http://adults-costumes.com/adult-costume.html
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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