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August 19, 2008 8:41 AM PDT

Buzznet nabs new exec from TMZ

by Caroline McCarthy

Social site Buzznet, whose CEO makes it clear that he's hoping to compete with the likes of MySpace and MTV on the pop culture front, has nabbed a new executive from TMZ.com. Alan Citron, former general manager of the AOL-owned entertainment site, will become head of "special projects" at the company.

In the world of celebrity news, saying you've hired a TMZ alum is kind of like saying you've hired a Googler. But it's not a completely serendipitous catch: before TMZ, Citron was senior vice president of marketing at Movielink, which also counted current Buzznet CEO Tyler Goldman among its ranks.

Buzznet's strategy has been mixing a social network with editorial content rolled up from users as well as preexisting blogs that the site has acquired, like Stereogum and Idolator. An investment from Universal Music Group has given the site access to the record label's catalog, too.

Citron, who got his start as an editor and writer for the Los Angeles Times, has also been among the executive ranks of USA Network Interactive, Ticketmaster, and MusicNet.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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