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August 6, 2008 11:20 AM PDT

Free Wi-Fi for U.K. MySpace users, kind of

by Caroline McCarthy
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Social network MySpace has signed a promotional deal to bring free Wi-Fi to its users...but only in the U.K., and only to access MySpace-owned pages.

It's partnered with The Cloud, a European wireless provider that powers broadband access in establishments like hotels, fast-food joints, and airports. MySpace users will now be able to access the social network, which is owned by News Corp., on The Cloud's paid-subscription hotspots. The access company runs about 7,000 of them in the U.K.

Cool idea. It would've been an interesting extension of credential portability if social-network logins could be used to access Wi-Fi hot spots that would otherwise require subscriptions. But with access limited to MySpace (and what happens if something hosted on an external server is embedded in a MySpace profile?), this deal's usefulness is really limited, along the lines of having Starbucks' free wireless access limited to the iTunes Store.

But it's sort of a nifty promotion for the U.K., where Bebo and now Facebook dominate the social-network scene. The test runs until October, and will be cross-promoted on both The Cloud and MySpace.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by benjaminstraight August 7, 2008 2:39 PM PDT
It's a valiant effort.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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