More mobile ads for AOL's Platform-A

AOL has formally launched the third-party mobile-advertising division of its Platform-A ad-serving technology, the company said Monday. The division has sprung out of Third Screen Media, a mobile-ad start-up that AOL acquired last spring.

Third Screen Media runs its own mobile-ad network, but Monday's announcement is focused on a new technology that enables publishers to put their ads on multiple networks using a strategy that AOL calls "inventory partitioning." They can, in other words, use a Web interface to pick and choose what percentage of their available ads go on which networks.

Mobile advertising got a big boost upon the launch of the iPhone 3G, with entire ad networks and start-ups popping up around Apple's device--making it the hot new platform for both Web and third-party app development.

Platform-A's mobile-ad options extend from text and picture messages to mobile Web ads to video and downloadable applications.

[Manhattan2]

At GPSadvertising we have been waiting for the infrastructure to catch up to our application, It seems that time is almost upon us. Mitch Govansky and others have been working on mobile location based solutions for years. GPSads will be a big part of future advertising selections.