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February 12, 2008 9:35 AM PST

When Yahoo says no, it means yes

by Steve Tobak

Yes, I know Yahoo rejected Microsoft's bid of $31 per share. But that's just standard negotiating strategy in the world of mergers and acquisitions.

Sure, Microsoft's offer - a 60% premium over the price of Yahoo's stock at the time - was designed, not only to get Yahoo's board's attention, but to back them into a corner. If no other suitors emerge - as I predicted in a prior post - it's an offer Yahoo's board can't refuse without risking shareholder litigation or revolt.

But that doesn't mean Microsoft didn't leave itself any wiggle room, and Yahoo's board knows that. They also know that this is Microsoft's big chance, perhaps its only chance, to jump to number 2 in internet search and advertising and challenge Google. That means Yahoo has some negotiating power.

Yahoo's apparently asking for $40 per share, so I think the deal will go down at $35 or $36.

Some bloggers have suggested that Microsoft never wanted to acquire Yahoo in the first place, or there will be regulatory issues with the deal, or Yahoo is considering acquiring AOL, or any number of conspiracy-like theories. Those folks simply have no idea how this stuff works.

Make no mistake - Yahoo's board is made up of very smart, experienced people. They know that rejecting - truly rejecting, not just negotiating - Microsoft's offer is much riskier for shareholders than being acquired by Ballmer and company.

As I said before, this deal will happen because there simply are no other alternatives for Microsoft or Yahoo. And there are no regulatory issues with Google so far out in front. Congressional committees can huff and puff all they want, there's simply no factual basis for challenging the deal.

Lastly, don't be fooled by Microsoft's need to finance the deal. The software giant is only cash poor because it gave up a big chunk of cash in a one-time shareholder dividend and stock buybacks. There are plenty of ways to get the deal done at any reasonable price.

The next news you hear will be a counter-offer from Microsoft. It may take a while, but this deal will happen eventually.

Steve Tobak is managing partner of Invisor Consulting LLC. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.
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by john55440 February 11, 2008 12:31 PM PST
"They know that rejecting - truly rejecting, not just negotiating - Microsoft's offer is much riskier for shareholders than being acquired by Ballmer and company."

A true rejection would cause Yahoo's stock to crash.

Insteady, Yahoo's stock is up today, because Wall Street is anticipating a deal.
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About Train Wreck

Steve Tobak is a marketing consultant and former chip industry executive. Train Wreck provides insight into dysfunctional corporate behavior, among other things. When he's not airing the industry's dirty laundry, Steve likes to hang around the house, make believe he's working, and drive his wife crazy. Find out more at www.invisor.net or email Steve at trainwreck@invisor.net. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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