iGoogle is Google's customizable start page. Users can add any number of gadgets to their page that can be custom-tailored to link up with all sorts of Web services and serve as mini applications or newsfeeds. One of the features that makes iGoogle especially neat is it can be customized with different themes that change by what time of day you're looking at the page. Users can create their own themes that go into the same directory that houses the thousands of developer-created gadgets.
Last year, Google also launched the capability to create your own gadgets with no coding knowledge required. Users simply plug in the datafeed and customize the shape, size, and coloring--the service does the rest. There are seven gadget presets to choose from, and using the same technology, you're able to customize many preexisting gadgets created by others to fit the look and feel of your iGoogle page.
Winner: iGoogle (Google.com/ig)