April 21, 2008 12:00 PM PDT

Webware 100 winner: BlogTalkRadio

by Webware staff

BlogTalkRadio is an audio service that lets people broadcast their own Internet radio shows. Anyone can make a radio show using nothing more than a telephone and their browser and have it hosted for archiving and distributing on their blog or to friends. Hosts can even tape a show with other cohosts and get call-ins from listeners who can call a special phone number. Once the show is finished recording it's distributed as a podcast that users can subscribe to in their favorite podcatcher.

The service is supported entirely by advertising. Audio advertisements are inserted, live, in the audio stream; the host gets a warning on his or her console before the ads play, so he or she is able to gracefully cut to the commercial. BlogTalkRadio will split ad revenues 50-50 with the podcast hosts.

Winner: BlogTalkRadio (BlogTalkRadio.com)
Category: Audio

Winners in this category:: Amazon MP3; BlogTalkRadio; eMusic; Finetune; iLike; iTunes; Last.fm; Live365; Pandora; Zune Marketplace; Back to the Webware 100 Winners page

Topics:: Audio and video

Tags:: BlogTalkRadio,; webware 100 2008

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