Embargo Lifted: Secrets from SMX Now Unleashed

Danny Sullivan's excellent SMX Advanced conference took place last month. Plenty of good stuff was shared. Unfortunately the very best stuff -- the true secrets -- were embargoed. Until this week, that is! The "Give It Up" panel session exploded into the blogosphere; a few examples include Lisa Barone (thanks Lisa for declaring me the "Give It Up Most Valuable Player"!), Jim Hedger, Tamar Weinberg and Jordan McCollum.

One the secrets I shared in the session I wrote up into an article, published today on Search Engine Land: Deconstructing Grouped Google Results. In the article I reveal how to determine the true position of an indented second result in Google. Once you determine, for example, that a #1 and #2 ranked competitor is actually #1 and #10 (i.e. Google grouped the #10 listing with the other #1 ranked listing from the same site), you can knock out their second listing by passing a bit of link juice to a site that's at the top of page two. When I asked the SMX audience how many were familiar with this trick, only a few hands went up. Guess it really was a secret! ;-)