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August 24, 2007 3:18 PM PDT

What would make you buy a new iPod?

by Matt Rosoff

The rumor mill is buzzing about new iPod models that Apple will apparently introduce in a press event on Wednesday, September 5.

That date comes from "sources within the company" who spoke to Ars Technica. The article goes on to cite AppleInsider, which is suggesting that there will be four new models, all incorporating Apple's OS X (like the iPhone) and based on flash memory (like the Nano). The consensus seems to be that these new models will not feature a full touchscreen like the iPhone, but will have some of the music-interface features from that product, and that they will be thinner but with wider screens than the current generation.

None of this sounds particularly exciting. The iPod became the gold standard for portable music players because of its design, particularly the clickwheel, and iTunes' ease of use. The gradual rollout of smaller, cheaper models--Mini, Nano, and Shuffle--drew new users in and spurred existing iPod owners to buy a second or third model for the household.

But by now, I'm not sure interface and design changes are enough to keep the iPod juggernaut rolling. The iPod's no longer a novel product--nearly everybody knows what it is. If you want an iPod, you've already bought an iPod or are saving your money for an iPod (which means you would have bought one regardless of whether Apple rolled out new models or just kept selling the 5Gs).

I personally think that segmentation's gone as far as it can--there's no more room for a lower-priced BabyPod. So to keep sales growing, Apple either has to attract new users who were holding off for some reason, or convince existing iPod owners to replace their current one. And the only way to do that is with significant new features.

How about a Wi-Fi connection? Add Safari and some links to online services (YouTube) like the iPhone has. Wireless downloads, iTunes radio, maybe even a subscription version of iTunes. (I know Jobs has resisted, but he also said that video was a bust on a portable device.) It wouldn't cannibalize the iPhone because it wouldn't have cellular data or phone capabilities. Its range would be limited, but who cares--it's not a business tool, so you don't need to be connected all the time.

Let's hear from iPod users--what would make you throw your current one away and replace it? And for those of you who have been holding off, is there anything Apple could do with the next version to get you to buy one?

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995, and reviewed the first Rio MP3 player for CNET.com in 1998. He is a member of the CNET Blog Network. Disclosure.
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I want a flash-based iPod that plays video.
by SactoGuy018 August 25, 2007 1:08 PM PDT
I believe that Apple will introduce a new "intermediate" model between the nano and the new 6G iPod video that will be relatively small, have the thickness not much more than the current nano, plays videos on a screen almost the size of the 5.5G iPod video screen, and offers either 8 GB or 16 GB of flash memory. I'm buying such a device if Apple prices it reasonably.
Reply to this comment
One Big Thing
by sandifop August 25, 2007 1:31 PM PDT
I would like my iPod to be an "i" device: if they add Safari on WiFi (and scrap the
phone) I would be in line. I'd like it to line-up as:
-Music
-WiFi - Internet
-Video
The same form as the iPhone. I'm sure I'm out of luck since Apple would wait
until the cost of implementation is less than today.
Reply to this comment
Score One For Sandifop
by sandifop September 5, 2007 7:37 PM PDT
Wow, I must share SJob's birthday and koolaid cup. I have to stand in line now
(dang).
More music, more music, more music.
by daveturnley August 27, 2007 10:17 AM PDT
What do I want on my new iPod? Internet radio.
Reply to this comment
Better iPod, better iTunes
by grissomb August 27, 2007 12:36 PM PDT
For me to replace my ipods (I have a 60gig photo and a 2 gig nano) -- is flash memory, longer battery, and more integration with other devices. The integration of nike+ was almost enough to make me purchase the nano.

I'd also like to see an iTunes that doesn't delete songs from my library. I'm down to 13,000 songs. That's a lot. I had 15,000 3 months ago.... I'm spending a lot of money on my catalog. I'd like to keep it
Reply to this comment
Subscription
by kts911 August 27, 2007 6:23 PM PDT
I, for one, need an iPod with subscription options. I know the math,
over the long term I would get more songs for less money by paying for one
song at a
time. The flaw in that argument is there are roughly two-thousand songs I
want
right now that I can't afford on this method. Maybe to fix this flaw people
could get creative and
I could pay $20 dollars a month to have unlimited access to the itunes library
on my iPod and
get to pick five songs to download and keep (Just like $.99 songs). If any type
of subscription service were offerred I could subscibe and give my self the $5
allowance. This would allow me to have my old favorites, which I lost when
my last PC crashed, and still get new songs without spending a fortune
upfront. I
would also like to see more along the line of the nike+ perhaps something for
helping track what I've eaten for a day (scan a barcode on a Big Mac or search
thorugh a database of common foods) to tell me how far I should run at night
to
burn those calories.
Reply to this comment
Bluetooth Integration
by Ed from Texas August 29, 2007 9:14 AM PDT
I've had my 5G since it came out. About the only thing that would get me to consider replacing it would be a good bluetooth implementation. Exercising, yard/house work, and lots of other motion activities have caused me to really hate the headphone cord. Too many times I'll either yank the plug out of the Ipod or yank the earphones out of my ear when the cord catches on something.

Especially if it includes mating up with a cell phone like the new Samsungs that were talked about on BOL yesterday.

Until I see Bluetooth, I've really got no need to give Apple any more of my money.
Reply to this comment
ipictures please
by chefangela August 29, 2007 10:35 AM PDT
I want my next ipod to have the capability to share pictures and video.
Reply to this comment
Why would ANYONE want an iPod?
by Emilio2000 August 29, 2007 5:17 PM PDT
I'd have to be an idiot to want an iPod. Any kind of iPod.
Why shackle myself to one single company (Apple)?
The iPod is meant to do only one thing well: BUY MUSIC FROM APPLE.

It can't record off of the radio. Wait, does it even have a radio?
You can't even replace the iPod's batteries. So, when the battery dies, you have a tiny, cute, but useless brick.

There are so many good MP3 players and recorders out there that do so much more than the iPod can do, that one would be really stupid to buy an iPod.
Reply to this comment
When the cows come home !!!
by _Aquarelle_ August 29, 2007 6:54 PM PDT
I wouldn't want one if it was given to me! It's one of the most thoughtless consumer products out so far! Don't think so? How many people are going to PAY Apple to change the battery in the damned things?,let alone mail it in for the procedure? All those nice shiny toys are just that much more landfill. In this day and age when all are screaming out for conservation, recycling and similar issues, Apple gives us an airtight deal to sell your soul to them. They're as bad as micro$oft...
Reply to this comment
32G (or more) Flash!
by marikavs August 30, 2007 12:16 AM PDT
Reply to this comment
What would make me buy a new ipod?
by willum08 August 30, 2007 3:11 AM PDT
In a word - NOTHING !!
Reply to this comment
IPod Batteries
by mowens72 August 31, 2007 10:35 AM PDT
Don't you people know that you can buy a new battery on the internet and replace it yourself. Do a little research.
Reply to this comment
No more iPods. NO MORE QUICKTIME!
by Baer September 1, 2007 9:18 AM PDT
Nothing. I have bought three of them over the last four years. I will never let Quicktime anywhere near one of my computers again.
The next player for us will not be an Apple.
Reply to this comment
Just a couple of features
by wornout99 September 1, 2007 9:36 AM PDT
I would buy a new one if it was capable of Wi-Fi, and then how about a version of SKYPE. For those who love to slam a company that sells a dynomite produce I have only one word: Don't Buy.
Reply to this comment
iPhone without the phone and 16GB flash
by exjoburger September 1, 2007 9:44 AM PDT
As someone else has mentioned, an iPod which is basically an iPhone without the phone would be very tempting, especially if it has double the capacity (16GB). Hmmm, browsing the web on your iPod, sounds good.
Reply to this comment
IPod's Stink
by PFreak September 4, 2007 8:17 AM PDT
It's a digital walkman. I never got it. Was given an iPod for a birthday, never used
it, gave it away. Satellite radio is what you need. An iPod is just a jukebox for all
the music I own & have listened to so much I don't want to hear it again. It's and
endless exercise in pressing the "next" button.
Reply to this comment
by vinylMatt December 4, 2007 9:05 AM PST
I am about to replace my 30G photo with an 80G classic as I have no space left!

I would like a line-out selector built in like the Sony walkman has. Much better sound through a decent stereo. It is annoying to be tied to docking stations / pocket docks etc.
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About Digital Noise: Music and Tech

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995 and reviewed the first Rio MP3 player for CNET.com in 1998. He's also a bass guitarist and an avid collector (and digitizer) of LP records. DISCLAIMER: This blog contains the personal opinions of the author and does not necessarily represent the opinions of his employers or of CNET Networks. As an IT industry analyst, the author occasionally agrees to nondisclosure agreements from Microsoft or other companies, and he will not violate the terms of such agreements on this blog.

He is a member of the CNET Blog Network and is not an employee of CNET.

Disclosure.

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