September 15, 2009 5:56 PM PDT

Windows 7 works fine with Zune HD, iTunes 9

by Matt Rosoff
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Microsoft is making a selling point of the fact that the new Zune HD and associated software update are optimized for Windows 7, which is due out on October 22. I've got a copy of the final release code of Windows 7 on my work PC, and there is some useful synchronization between the two. For instance, the Quickplay menu in the Zune software--which lets you get immediately to music you've recently added, your Smart DJ stations, and any other favorites you want to "pin" to the list--is propagated into the Windows 7 Start menu. So even if you don't have the Zune software open, you can simply navigate to the Zune icon in the Start menu and all your Quickplay selections will show up.

The Zune software adds Quickplay selections to the Windows 7 Start menu.

Of course, Microsoft's had access to final Windows 7 code for a long time. But what about Apple? The company kindly sent me a new-model iPod Touch and Nano to test out, and I noticed that the boxes say they're compatible with Windows XP and Vista (and Mac OS X 10.4.11). Windows 7 isn't mentioned. I downloaded and installed iTunes 9 on my Windows 7 PC anyway, and I'm now happily syncing my music library. I haven't noticed any bugs or errors. (Your mileage may vary--this isn't a review, just my personal experience.) But this underscores my general impression of Windows 7 as a solid upgrade to Vista--not a fundamentally new OS, like Vista was to XP. As Microsoft has said, if your apps work with Vista, they'll almost surely work with 7.

Reverse-sync, one of my favorite features of the Zune software.

The more interesting question is how did I get my music library onto my work computer in the first place? Simple--the Zune software has, from the very beginning, had a reverse-sync feature. You simply drag all the songs from the Zune icon to the PC icon, and they go happily traversing your USB cable down into your PC. iTunes has no such reverse-sync, and in fact is pretty strict about only allowing you to sync with one library at a time, although there are plenty of third-party apps that can do it for you.

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995, and reviewed the first Rio MP3 player for CNET.com in 1998. He is a member of the CNET Blog Network. Disclosure. You can follow Matt on Twitter @mattrosoff.

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by tektaktyks September 15, 2009 7:07 PM PDT
hey as much as i hate big corporations i gotta say windows 7 is working fine with almost everything but itunes just doesn't work fine.its a bad bad software
Reply to this comment
by Perry_Clease September 16, 2009 8:39 AM PDT
Troll
by jakemochas September 16, 2009 8:44 AM PDT
@perryclease... i don't know what you are talking about... itunes is crapware on windows 7. It works just as well as it did on vista (terribly)... It is almost unusable if you have a lot of content in your library.
by ducttape36 September 18, 2009 9:01 AM PDT
yeah itunes definitely sucks. on windows at least.
by gonzalv2 September 15, 2009 7:20 PM PDT
I agree!! Itunes64bit does not sync and freezes up the PC.
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by jewpiterjones September 15, 2009 7:43 PM PDT
I got Windows 7 Ultimate from my company's MSDN subscription. I love the OS but I get a compatibility error when I run iTunes 9. The program works acceptably after that though its the same jerky, dead-screen-while-processing experience as before. iTunes has never run the same on Windows as it does on OSX.
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by David Dudley September 15, 2009 7:55 PM PDT
iTunes is one of the biggest bloated pieces of junk ever. It's just too slow to be usable as a music player.

No, what confounds me is the two pronged approach Microsoft is taking to music playback on the PC. It would seem smart to me either go with the Zune desktop software as the de facto standard on Windows or WMP and have the Zune device sync to WMP. But having two different strategies that have overlap on some aspects and don't on others just seems like a mess that shows a lack of focus. Do you want the Zune to be the standard? It is regulations and legal concerns stopping Microsoft from bundling Zune desktop software on every PC they ship? Is it due to the Zune device not shipping in any other country other than the US? Is it the fear of blocking other PlaysForSure partners that have completely and utterly failed to make any dent in online music sales and the potential legal impact? (Eg: Yahoo Music, Napster, Urge, MSN Music, etc etc etc.)

Something has to change for Microsoft if they want to be a player in this space and making a "me-too" device and not seriously backing the Zune as both a device and as a service is not going to bring about any kind of real success. There's no SDK, no Bluetooth support whatsoever, there's no ecosystem (Zune in a car? Just the Ford/Microsoft Sync) - and the worst part is that they are putting all this half assed effort into a market that is starting to shrink, aka the standalone music player. Convergence, Microsoft - convergence. You know it, Steve B has talked about it, but so far, nothing's happening.

Time to fall on your sword, Ballmer. Do it for the troops, the share holders and for your dignity. You've produced nothing but years of negative equity, failed initiatives and ceded marketshare to a company that was on life support for so many years. Yet, on a positive note, Microsoft, you've had a fat kid with Zune tattoos who decided that he had enough for whatever reason and bought an iPod. Seriously, this isn't going to play out like back in the day when Netscape came out, you guys missed the web browser bus and eventually caught up and wiped them out. No, this will play out differently this time and you guys won't catch up and then the BoD will initiate real change.
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by Synthmeister September 16, 2009 12:47 PM PDT
Forget the two-pronged approach to music playback, what about the two pronged approach to mobile software? The Zune and WinMo are two different OSes with two different developer and delivery platforms. And MS currently has no plans to open up the Zune to software developers. They seem to be trying to set up the Zune for failure. If the Zune OS is great, then use it for your mobile OS. If the WinMo OS is great then use it for the Zune OS.

BTW, does the new Zune work on Vista and XP?

MS is a big company, but I don't think even it can support three distinct OSes.
by Mannyv2 September 15, 2009 8:00 PM PDT
I wonder how Microsoft could get away with integrating Zune software into Windows 7? I smell antitrust case..
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by Perry_Clease September 15, 2009 8:37 PM PDT
As long as they don't lock out other player/software combinations such as iPod and iTunes then there should be no problem.
by sshtdifferentday September 15, 2009 8:57 PM PDT
The same way itunes integration is in the iphone.
by wixostrix September 15, 2009 10:10 PM PDT
Well the Zune software isn't bundled with Windows 7 as iTunes is with OSX
by MattRosoff September 15, 2009 10:56 PM PDT
I agree with you. If they bundled the Zune player into Windows, Apple would scream, and based on the EC's last ruling against Microsoft, they'd have a case--the EC could very well see it as Microsoft using its Windows monopoly to compete unfairly in the digital media market. Total no-no.
by Perry_Clease September 16, 2009 4:23 AM PDT
"I agree with you. If they bundled the Zune player into Windows, Apple would scream"

Probably not as long as MicroSoft doesn't prevent the installation of iTunes, PalmPlay, or whatever.
by Mannyv2 September 16, 2009 4:32 AM PDT
wixostrix: you can't use the OSX / iTunes analogy. The classic definition of anti-trust case is leveraging leading positing in market X to promote your position in market Y (also known as tying). The most prominent recent case involving a tying claim (among many others) was United States v. Microsoft. By some accounts, Microsoft ties together Microsoft Windows, Internet Explorer, Windows Media Player, Outlook Express and Microsoft Office.
by Synthmeister September 16, 2009 12:53 PM PDT
Apple couldn't care less if MS bundles Zune software with Windows.
by ballmerisanape September 16, 2009 4:13 PM PDT
Nobody will notice. Not trolling.. really... people don't yell "antitrust" until you are competitive or dominate a market. MS is very... very far away from dominating the mobile OS or music player market.
by Goodbye Helicopter September 15, 2009 8:32 PM PDT
Why would Windows 7 be mentioned on any product?? It's not yet released!
Crack smoking in the office much?
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by BigGuns149 September 18, 2009 9:55 PM PDT
Microsoft has already released Windows 7 a month ago to developers so there is no reason that one couldn't already know that the final version of Windows 7 would work with their product.
by Hey_Radar September 16, 2009 5:00 AM PDT
What I don't get is why can't Windows Media Player play music downloaded using Zune software. You would think they would use the same DRM strategy.
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by ballmerisanape September 16, 2009 4:37 PM PDT
Sweet! Now I can install my ad-filled, sold my soul to the devil, apps on my Zune.. all NINE of them! This is great!!!

http://arstechnica.com/microsoft/news/2009/09/zune-hd-apps-are-here-complete-with-pre-roll-ads.ars
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by jimbo1931 September 18, 2009 4:14 PM PDT
I have been with iTunes since it first came to UK, Paid and played for 100's of music tracks during that time and found nothing wrong with downloading. playing or any other aspect of iTunes. I can't understand the criticisms of iTunes in Windows as I've never had anything wrong, I don't know whether there has been problems with videos as I don't use videos. I have used various Microsoft operating systems and have Vista Home Premium now and have ordered 7 for when it comes on stream.
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by carbonboy October 23, 2009 4:54 AM PDT
iTunes compatible with Win7? Why can't I install the upgrade? October 22 upgrade and I get this:

"Upgrading Windows will affect the following devices and/or programs:

These programs might not work properly after the upgrade. We recommend uninstalling these programs before upgrading. Cancel the upgrade, open the Control Panel, and search for ?uninstall a program?. (Note: Programs marked as* can be safely reinstalled after the upgrade.)

Dell DataSafe Online
iTunes (Please reauthorize computer prior to upgrade)
Windows Mobile Device Center 6.1*
Dell Support Center
Intel PROset/Wireless*"

Notice no * behind iTunes.
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About Digital Noise: Music and Tech

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995 and reviewed the first Rio MP3 player for CNET.com in 1998. He's also a bass guitarist and an avid collector (and digitizer) of LP records. DISCLAIMER: This blog contains the personal opinions of the author and does not necessarily represent the opinions of his employers or of CNET Networks. As an IT industry analyst, the author occasionally agrees to nondisclosure agreements from Microsoft or other companies, and he will not violate the terms of such agreements on this blog.

He is a member of the CNET Blog Network and is not an employee of CNET.

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