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July 15, 2009 10:02 PM PDT

Why can't Palm follow Zune's lead?

by Matt Rosoff
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As predicted, Apple decided it didn't want a competitor piggybacking off its software, and the latest update to iTunes prevents Apple's iconic media-management app from recognizing the Palm Pre.

It ain't pretty, but it works: the Zune software automatically indexes songs in your iTunes library.

Pre customers have a couple of workarounds--DoubleTwist, a free app that will sync media from your Mac or PC to almost any device, sounds particularly promising. (Bonus: it was created by DVD Jon, who's been tweaking digital-media control schemes since before the iPod was born.)

But that doesn't help Palm, who recognizes that having a strong digital media story is key to competing in the consumer smartphone space. Here's my suggestion: instead of being drawn into a cat-and-mouse game with Apple, Palm should build (or acquire) its own digital media sync software, and make sure it indexes every file in the user's iTunes library. This is what Microsoft did with the Zune software (PC-only, of course, this being Microsoft), and while it's not a perfectly elegant solution--it doesn't carry playlists over, for example--it solves the problem of getting your tunes out of iTunes and onto the device of your choice.

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Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995, and reviewed the first Rio MP3 player for CNET.com in 1998. He is a member of the CNET Blog Network. Disclosure. You can follow Matt on Twitter @mattrosoff.
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by protagonistic July 15, 2009 10:32 PM PDT
It's simple really. Everybody wants to make money without spending money to do it. They all do it, even Apple.
Reply to this comment
by weedmonk July 15, 2009 10:36 PM PDT
3,....2,.....1 Till a customary preening insufferable Apple iBoi makes a funny about the Zune or Microsoft.
Reply to this comment
by CDubber July 15, 2009 11:27 PM PDT
3..2..1.. till a customary preening insufferable WinBot makes a comment about Apple "iBois."

Oh wait, it already happened.

Regarding Zune software, how well is that working out for Microsoft exactly?
by scorpiousx July 30, 2009 12:48 PM PDT
Zune software is horrible, they took away drag and drop. I'm not an "iBoi", I prefer the actually Zune device better than Ipods
by bonesbautista July 15, 2009 10:52 PM PDT
So Palm took a couple of years to design their WebOS - so why didn't they put together a media management tool at the same time or hire someone to do it? I'm sure Rubenstein still has Steve's phone number...
Reply to this comment
by chimeracreator July 15, 2009 11:08 PM PDT
@Bones: Since there is no reason to reinvent the wheel, also because the major selling point of iTunes is the store. I'm fairly certain that you can already manage a Pre using Windows Media Player (I don't own one, but that was the impression I was under), but it lacks a fully integrated interface and setup. I'm not surprised that Apple did this, but I still find it disgusting. It's one thing not to give support for a product, but it's another to intentionally release a patch to block it. This would be like Microsoft patching Windows to specifically prevent users from installing Firefox just because it competes (and does a better job) than IE.

I don't know if a Pre is better or worse than an iPhone. I know iPhones are very solid hardware with a great OS, but it troubles me when I see a company like Apple behaving like this. It reminds me too much of Microsoft and I would rather not see another company go down that path.
Reply to this comment
by AllenKids July 16, 2009 1:30 AM PDT
@chimeracreator

Well your impression is wrong.

Sans iTunes, Pre only appears to be another bland "usb mass storage device".

Windows have public APIs & SDKs, so it's not only disgusting if Windows intentionally block certain software (Trust me it did, just ask Real), but also illegal.

On the other hand iTunes stated quite frankly it is not designed to work with non-apple devices, and Pre didn't get the syncing ability via any kind of public method, so what do you expect?
by reidjim76 July 16, 2009 4:08 AM PDT
@AlienKids: A "bland 'usb mass storage device'" can be setup for automatic, true syncing with Windows Media Player. WMP is device agnostic unless it is a device like iPod or Zune that only syncs with certain software. MS followed Apple in tying their device to proprietary software. Personally, I think this is to its detriment. Apple has a virtual monopoly in MP3 players and, hence, music management software. They are using that monopoly status to unfairly lock out competitors. This is the exact same thing everyone gets up in arms about when MS bundles applications into Windows.
by AllenKids July 16, 2009 6:50 AM PDT
@reidjim76

Yes, any device with storage capability can be "set up" to sync any data you want. Heck two computers can be set up to sync each other.

But that is not the problem here, isn't it?

The iTunes charactoristic plug & sync ability is still unparalleled, at least by WMP syncing mechanism.

For instance, play count & rating metadata don't work across WMP & your mass storage mode player. Not to mention Podcast support is non existent.

About the iTunes & Windows comparison frequently came up in the discussion. It's not the same thing! Though at first iTunes was a stand along mac only jukebox bought by Apple to compliment the iLife suit. It since became a companion software exist for only one purpose - improve iPod user experience thus sale more Apple branded PMP device. This is even more true on the windows platform. Not to mention you are actually comparing a eff Operating System with a music play/manage/purchase software runs on two major OSs.

Next I suppose you are gonna want FTC to force iTunes run on linux, after all, it puts linux in a unfavorable position especially in the consumer market.
by lennie22 July 15, 2009 11:32 PM PDT
they should make it compatible to windows media player
Reply to this comment
by RMarch July 15, 2009 11:48 PM PDT
It is compatible with Windows Media Player to sync and I am sure they could build their own too.

This has nothing to do with WMP or their own player. This is all about the simplicity of allowing people who have iTunes and an iPod but not a smartphone yet, to easily buy a Pre and plug it into their existing iTunes library. Grandma simple. It eliminates a big barrier for people (especially the average consumer) to simply say, I'll get an iPhone because then I don't have to think about anything.
Reply to this comment
by July 16, 2009 12:03 AM PDT
Insert douchey Apple fanboy comment about the Zune here.
Reply to this comment
by ElementalMac July 16, 2009 12:25 AM PDT
What is a Zune? Are they new, anyone know what they look like?
Reply to this comment
by arbearce July 16, 2009 5:11 AM PDT
Inserted above I guess
by Walt French July 16, 2009 12:43 AM PDT
Really. All those senseless upgrades to iTunes haven't done a dawn thing to make it better than Pre could dash off in a couple of weeks.

Just think of all the features you could do without, a new non-bloated preTunes! We all love the fun of Version 1.0!

I mean, who needs a way to buy music? Ability to play or buy videos? Easy playlist construction? Smart playlists? Audiobooks? Merging tracks together for continuous playback, like for opera nuts? A way to burn albums onto CDs? Ripping with multiple, high-quality formats, variable bitrates? Plugin visualizers? Album art? Track names? Genius recommendations?

See, no real people ever use these features in iTunes; they're just there to intimidate the Palm and Zune types. This is obviously the case, because Microsoft just dashed something off, and it's a HUUGE success!

Get with it, Palm. We tech writer types understand BOTH the engineering AND business issues better than you pitiable software failures ever will. When will you listen?
Reply to this comment
by forever4now July 16, 2009 1:19 AM PDT
Songbird is an AWESOME music player and it is multi-plaform (Windows/Mac/Linux).

Palm could easily create a Songbird add-on for the Pre and promote Songbird as their preferred music player.

Those who have not seen or tried Songbird should definitely check it out.

http://getsongbird.com/
Reply to this comment
by AllenKids July 16, 2009 1:36 AM PDT
Songbird is well expectedly buggy, and surprisingly ugly.

I know it is trying to copy iTunes UI, but something is just off, or more accurately, crazy.
by forever4now July 16, 2009 2:22 AM PDT
@AllenKids

Your experience with Songbird is certainly different than mine. Songbird is now my exclusive music player.

I would definitely recommend that others try it and judge for themselves.
by AllenKids July 16, 2009 7:04 AM PDT
@forever4now

Hi, I'm a very early adopter of this project. The birdy cartoon is really cute.

But I can never recommend to any non-tech savvy friend of mine.

It started very buggy but simple, as they gradually getting rid of bugs and adding features, it became more and more cumbersome. As it is now, it's even worse than WMP, which is truly a shame. The cartoon is still cute though.

Also its plug-in system is so broken it's beyond belief, yeah, it's worse than Apple iTunes app store, you think Firefox extensions are bad? Wait till you see songbird's XUL plug-ins . Oh the craziness!!!
by AllenKids July 16, 2009 7:22 AM PDT
@forever4now

To be fair.

I love their attitudes. I just don't think so far the product's been really good.
by July 16, 2009 1:33 AM PDT
I second forever4now's comments about Songbird

I'm sure it'd be relatively straight forward and Songbird, for me, is a much better media player than iTunes
Having Songbird bundled on the Palm Pre cd-in-the-box would be great for Songbird and great for Palm - those two kids should get it together ;-)
Reply to this comment
by forever4now July 16, 2009 2:30 AM PDT
"Songbird bundled on the Palm Pre cd-in-the-box"

Great idea! Songbird has a lot of cool functionality that is not even available with iTunes, so Palm could actually end up with a "premium" music package for the Pre.

The other smartphone platform vendors probably should consider Songbird integration, as well.
by qwerty-berty July 16, 2009 1:40 AM PDT
I don't know what palm think they are doing betting their business on itunes interoperability - do they really expect Apple to support a move that would lose them customers? Palm should stop crying already and perfect their own software instead of trying to solicit support for their evil business over Apples evil business.
Reply to this comment
by Perry_Clease July 16, 2009 6:05 AM PDT
Is Palm crying? Seriously I haven't read a statement from them regarding this situation, though there may very well be one. Considering the number of ex Apple employees working there I would think they knew that couldn't get away with hooking into iTunes.
by qwerty-berty July 16, 2009 10:07 AM PDT
@Perry_Clease

Well, yes I suppose it was a clinical business stunt to drum up popular support more than anything else. Still it's all good entertainment.
by bugsy3333 July 16, 2009 2:54 AM PDT
Or you could just get an iphone
Reply to this comment
by arbearce July 16, 2009 5:11 AM PDT
I use Media Monkey to sync with my Pre and you can also use Windows Media Player.

Is Apple that afraid of the Pre or competition in general so that they make a change to its software to restrict users from using different devices? This should be a good thing that Apple shows their colors by updating iTunes so that 3rd party devices cannot sync with it.

Is media management going to be like the browser wars of the 90's?
Reply to this comment
by bblande July 16, 2009 5:20 AM PDT
"This is what Microsoft did with the Zune software (PC-only, of course, this being Microsoft)"

This assumes Microsoft "of course" would never make software for a rival platform, like MacOS.

And you know what happens when you ASSuME.....now excuse me while I go back to my copy of Office for Mac....
Reply to this comment
by steel36 July 16, 2009 6:13 AM PDT
No matter where you stand on Apple blocking the syncing of its software with another platform, it's still hard to rationalize refusing business to someone at your drive-thru because you see a coke cup in their car and you sell pepsi products. I mean, they're at your store. Why does Apple not want to give them the ability to use their "free" software if it means they're most likely going to buy tracks off of iTunes?
Reply to this comment
by zarrik July 16, 2009 6:29 AM PDT
It was a stupid move on Palm's part to make the Pre work with iTunes without being blessed by Apple. Apple isn't friendly to outsiders, and it doesn't like companies that do stuff like this. It was a given they would upgrade iTunes to prevent the Pre from connecting. They even warned Palm about this change... Frankly I'd rather see the Pre work with Zune software anyway. You can knock the Zune as much as you want, but the Zune software is actually superior to iTunes. So much so that it's hard to accept it's a Microsoft product. It's lightweight, quick, visually appealing, and just works.
Reply to this comment
by Etorres477 July 16, 2009 6:34 AM PDT
Steele: Great point, the trouble is Apple has chosen to make the decision for you the consumer, so instead of ITunes now being a truly free media manager option such a winamp, it has now been downgraded to a media manager that can only be trusted for use with apple products. Also as you smartly pointed out apple has clearly cut off their nose to spite their face by not letting non iPod/ non iPhones media users purchase their media products....... genius! And for the all the apple fanboys that are going to rip into this post, well then let them, as I have truth and reason on my side, which is this "Less integration and compatibility between hardware and software is never a good thing no matter how well apple fantastic PR dept spins it". Solution........... Have some pride and do not support apple products ever
Reply to this comment
by qwerty-berty July 16, 2009 10:23 AM PDT
Has anybody really made a decision on behalf of the consumer? Surely it's very easy to ignore Apples closed-shop ecosystem in favor of Zune/Amazon/Pre or whatever.

Also I don't think anyone on this list could give Apple (or Microsoft) a business lesson - evil or no, they are playing out the moves that will give them maximum shareholder value. There is no rational reason why any business would "cut off their nose to spite their face" and I would guess that Apple have considered their hand very carefully: if they allowed this, they would gain short-term customers but ultimately lose the control that their business is based on.

You say that "less integration is bad" and by implication "more integration is good", but these are just business models and I don't know how you can ascribe emotional intent to them. It's nothing personal!
by Tergon July 16, 2009 7:28 PM PDT
This is silly 1) Pre sync with alllll of the other major programs (WMP, REALplayer, probably winamp and others too) for itunes users plenty of alternative programs (yamipod etc)
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About Digital Noise: Music and Tech

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995 and reviewed the first Rio MP3 player for CNET.com in 1998. He's also a bass guitarist and an avid collector (and digitizer) of LP records. DISCLAIMER: This blog contains the personal opinions of the author and does not necessarily represent the opinions of his employers or of CNET Networks. As an IT industry analyst, the author occasionally agrees to nondisclosure agreements from Microsoft or other companies, and he will not violate the terms of such agreements on this blog.

He is a member of the CNET Blog Network and is not an employee of CNET.

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