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September 11, 2008 5:15 PM PDT

Yes, Zune does support iTunes libraries

by Matt Rosoff
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A column by Saul Hansell on the New York Times "Bits" blog caught my eye today because it makes a completely unfounded assertion about the Zune versus the iPod.

Hansell writes, "But now many iPods are replacements by people who already have substantial music collections in iTunes. For those people, the choice is between buying an iPod that will simply work with all their music or investing the time and effort to try to convert everything into Zune's formats."

This is totally wrong. Microsoft knew it was coming from behind (way behind) and it took pains to make it as easy as possible for iTunes users to switch.

First, the Zune natively supports AAC, the default file format that's used by iTunes whenever you rip a CD. (iTunes can rip to MP3 as well, but that's not the default.) This was a big deal for a company that had steadfastly promoted Windows Media Audio for many years before it offered full-bitrate support for MP3, mainly because it didn't want to pay a royalty to the organization responsible for MPEG licensing. Here, Microsoft knew it had to support AAC and pay the royalty, or Zune would be dead on arrival.

The only problem comes when you try to play a DRM-protected song that you purchased from the iTunes Music Store--neither the Zune nor any other player (or software) can play those songs unless you strip the DRM off by burning to CD and then re-ripping. But if you're like most users, the vast majority of your library comes from CDs you've owned for years, not from the iTunes Store.

Second, when you install the Zune software, it automatically scans and adds songs from not only the My Music folder (as the Windows Media Player always did) but also the iTunes folder. I know this because I always rip my CDs in iTunes so they'll work on both my Apple devices (iPod, iPhone) and my Zune. I don't have to do anything special--I rip them in iTunes, and the Zune software discovers them the next time I start it up.

Hansell is correct when he says that existing iPod users are more likely to upgrade to a new iPod, but that's because of high customer satisfaction for the iPod and few compelling reasons (so far) to switch--not only to the Zune, but to any other MP3 player. If it ain't broke, don't fix it! I think the third generation of Zunes, used in conjunction with the Zune Pass, might offer enough compelling new features to start changing this equation. But only if Microsoft gets the word out--a good place to start would be informing journalists that yes, the Zune has always worked very well with existing iTunes libraries.

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Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995, and reviewed the first Rio MP3 player for CNET.com in 1998. He is a member of the CNET Blog Network. Disclosure. You can follow Matt on Twitter @mattrosoff.
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by eltoro2827 September 11, 2008 5:51 PM PDT
whats itunes?
Reply to this comment
by jumpjetta September 11, 2008 5:55 PM PDT
What's a zune?
by supoman September 11, 2008 6:58 PM PDT
Why are we still talking about the Zune? People who ran out and bought the Zune player do everyone a favor. Pick it up. Stick papers underneath. Sit it down. Now. It is a paper weight and you can move on and buy yourself an iPod and be happy.
by eltoro2827 September 11, 2008 7:14 PM PDT
hahahaha...apple geeks...i get them every time.
by aka_tripleB September 12, 2008 3:24 PM PDT
You act as though it's some sort of accomplishment. When really, it's just like leading cattle to the slaughter. It's animal cruelty, in both cases.
by JuggerNaut September 11, 2008 6:34 PM PDT
Ummm, but Zune does not support Apple's DRM (called FairPlay) and Zune also does not support Macs; so it is a moot point no matter what Microsoft supposedly supports!
Reply to this comment
by msjonker September 11, 2008 7:00 PM PDT
Fair(to Apple)Play? Let's not forget who put it there. That's Apple locking you in.
by cnetcensorssuck September 11, 2008 7:29 PM PDT
No clueless, that's the record labels locking you in.
by smithj_33 September 11, 2008 9:24 PM PDT
Who cares if it supports macs? There are more pc's running itunes than macs. And who buys music with DRM?
by ncalishome September 11, 2008 9:26 PM PDT
Funny, I don't support Apple's DRM either (I don't buy anything with DRM if I can help it) so I guess me and a Zune would get along just fine. I don't think Microsoft expects to win over Apple users with the Zune, hence no Apple software for it. Like many people with a Mac, I have boot camp with Vista 64 and VMWare fusion so my options are pretty much wide open and Microsoft I'm sure knows this.
by aka_tripleB September 12, 2008 3:30 PM PDT
Did you read the article? It does mention that, but also says that many people don't have that problem because those people ripped the music from CDs they already owned. And for the songs bought through iTunes, you could burn the music to CD then rip it to remove the DRM. Read everything before jumping to comclusions like that.
by MaLvaDo39 September 11, 2008 6:38 PM PDT
What? Microsoft has nothing to offer?
Reply to this comment
by Maccess September 11, 2008 6:38 PM PDT
That's always been an MS strategy: to support competitors' formats _embrace_. That makes it easy to import and adopt the MS product. Once consumers have made that leap "overwhelming demand" (it always is overwhelming, even if its just hype), pushes them to add "new" proprietary features--that don't work with the competitors' product _extend_. Don't be surprised if one day, your itunes library won't work with your iPod or iTunes, only with the Zune software because all your files have been "upgraded." _extinguish_
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by ncalishome September 11, 2008 10:07 PM PDT
Huh, kinda like if iTunes converted all your WMA files to AAC, so you can't play them on anything else but iTunes.. Oh wait, Apple's been doing that for years. To be fair, it doesn't delete your WMA files and you have the option of making them MP3's, but still it annoys (me anyway).

If it's true, I like that the Zune "supports" AAC rather than converting them to something else.
by make_or_break September 18, 2008 1:15 AM PDT
Sony does this too in supporting DRM-free AAC with all their current PMPs. So does Creative to name another with their latest Zen and Zen X-Fi lineup. Where is merit in describing this as some sort of conspiracy on Microsoft's part? If the vast majority of iPod users are using AAC, it makes bloody sense for ANYONE hoping to carve away at Apples huge market share to make <i>their</i> competing device AAC-friendly as well.
by chinesealbumart September 11, 2008 7:17 PM PDT
I guess it would help a little if they even bother to make Zune unicode-enabled. Today, without a hack, Zune cannot display the double byte characters. Apple can, right off the first version. It showed who is more consumer focus.
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by Paisley_MF September 11, 2008 8:19 PM PDT
One thing that i Love about my iPod is the fact that I can use it as a Hard Drive. I don't need to fill it up with Music or Movies, I a can transfer files between my Mac at home and My PC at home.
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by lesliejs September 11, 2008 10:32 PM PDT
they should've homed in on this feature in their marketing. while there are many things that microsoft can be criticized for, compatibility is something they have focused the bulk of their products on, whether this be hardware or software file formats.
Ofcourse there are some exceptions, such as windows movie maker exporting to .wmv (comparable to macs pre-installed movie software exporting only to .mov). And also some oddities like newer MS Publisher files not being compatible with prior versions.
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by babydinosaur September 12, 2008 2:07 AM PDT
I'm confused by this article. Does Zune support iTunes libraries, or does it just scan folders where music used by iTunes is held? To say that it 'supports iTunes libraries' to me suggests that it can use the ratings applied to songs, playlists, etc. That for me would be the clincher - I don't want to have to do all that again.
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by alawaiblowfish September 12, 2008 3:30 AM PDT
I just don't see the feasibility of having to strip all my purchased music of it's DRM, using a very time and resource consuming process, to use a Zune.

Lets see, I've purchased probably 300 songs in itunes. An audio CD can hold about 20 tracks. 300 / 20 = 15 CDs. I would have to burn and rip 15 CDs to get the 300 songs from itunes to zune's software. Yeah, no thanks, MSFT, I can do without.
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by regulator1956 September 12, 2008 3:21 PM PDT
Depending on the bitrate, you'll need 1 or 2 CDs.
by aka_tripleB September 12, 2008 3:41 PM PDT
There is another reason to move away from FairPlay-proteched AAC music: Apple has time and time again abbandoned old technology. The most resent has been with OS X dropping support for PowerPC processors. You don't know how long Apple will support FairPlay (not that any other DRM is any different). You should move away from DRM now, because it'll be harder if you continue to buy DRM-protected music.
by nictopn April 6, 2009 9:28 AM PDT
If you buy tunebite software (which is by the way 100% legal) for $25 you can save at least $50 by buying a zune
instead of a half featured ipod money sucker.
(I don't use either, I have a much more efficient mp3 player)
by MaggieRed September 12, 2008 6:11 AM PDT
Well now isn't this just going to fly in the faces of those trying to sue Apple for a "monopoly" on iTunes and iPod!

Of course many of us have already known this since the beginning and simply ripping the files to another format makes them universal. So let's have a moment of silence to those nay sayers and Apple haters, and thieving attorney's.
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by sarahnev September 12, 2008 6:41 AM PDT
I think the apple store purchases are more of a problem than you think, especially for younger users...look at the reviews on any popular album in the iTMS, it's pretty clear that looottss of kids are downloading their music in apple's protected format.
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by techman21 September 12, 2008 9:18 AM PDT
DRM is the killer here. I don't use iTunes because I don't want my music locked into one DRM format - buy mp3's from Amazon!
Reply to this comment
by protagonistic September 12, 2008 9:30 AM PDT
"This is totally wrong. Microsoft knew it was coming from behind (way behind) and it took pains to make it as easy as possible for iTunes users to switch."

Actually, you are the one who is wrong. The original article had it right. In order for me to switch I would need to purchase a copy of Windows. And, I am not sure I could use a large portion of my music which is stored in Apple lossless compression format without converting it.
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by rapier1 September 12, 2008 12:31 PM PDT
The problem is that you ripped all of your music in a proprietary format. There isn't much that can be done about that without converting out of it into an open lossless format like FLAC.
by walto034 September 12, 2008 1:20 PM PDT
Your comment is partially correct. You would need to purchase a copy of windows. However, all of you music stored in aac that is not DRM protected will work on a Zune.

I own a Zune 80 and all of the music that I ripped with iTunes into aac works. Everything I purchased I had to strip the DRM to make it work, but that should be viewed as an Apple problem, not as Microsoft's problem.
by David Gerard September 12, 2008 12:37 PM PDT
Yay for Zune! Now they just need to make someone care.

The Zune is an example of Microsoft's genius at snatching defeat from the jaws of victory. They made a music player with pretty good hardware for the price and interesting features like wifi ... then they put crappy firmware and made you use a really horrible app that didn't work to use it. If they'd left the firmware reinstallable, you'd have had Linux geeks going wild buying them just to install Rockbox. But hey, obsessive control beats actually shifting units!
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by Brianduhon September 12, 2008 1:10 PM PDT
omg has any one herd of walmart.com mp3s rapsody, people think itunes is the only mp3 market good gosh movies go buy it on disc copy then download it to zune , podcast zune has it too so there you go.
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by Groucho6 September 12, 2008 1:36 PM PDT
No, you're right, it's not that people won't switch to the Zune from the iPod because of iTunes incompatibility. It's that people won't switch to the Zune from the iPod because the iPod is a work of art that is beautiful to behold, use, listen to and watch...and the Zune is another unmitigated Microsoft POS.

That is what you meant, isn't it?
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by SwimmaChic September 21, 2008 5:28 PM PDT
i have a zune right now...but i think i want to switch to ipod. will itunes support my zune collection?
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by Rapture-CI May 15, 2009 10:00 PM PDT
IPOD was my first MP3 player.... I went through about 3 (upgrading) and on my Xmas list to my father, i said i wanted a new MP3... he got me a Zune.... so, instead of exchanging it, i said id give it a try, and ever since, i dont know why i used IPOD.. Zune so far, is the best MP3 i have ever had. Im not going to down talk IPOD, but i will definently say ZUNE is the Better of the Two.
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About Digital Noise: Music and Tech

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995 and reviewed the first Rio MP3 player for CNET.com in 1998. He's also a bass guitarist and an avid collector (and digitizer) of LP records. DISCLAIMER: This blog contains the personal opinions of the author and does not necessarily represent the opinions of his employers or of CNET Networks. As an IT industry analyst, the author occasionally agrees to nondisclosure agreements from Microsoft or other companies, and he will not violate the terms of such agreements on this blog.

He is a member of the CNET Blog Network and is not an employee of CNET.

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